|SEASON 10 EPISODE 14|
|Pitch||cookie mix for making dog treats at home|
|Entrepreneur||Justin Miller and Tom Simon|
|Asked For||$50,000 for 20%|
|Deal||$50,000 for 30%|
What is Zookies Cookies?
Zookies Cookies provides you with all-natural, no preservative ingredients to make and bake biscuit treats for your dog. They use peanut butter, coconut flour, and sweet potato in their ingredients.
You merely add water to the ready-made mix, pre-set the oven, and it’s good to go in 30 minutes. The biscuits are storable for up to two weeks and taste so good; you’ll consider eating them yourself.
Who Owns Zookies Cookies?
Co-founders Justin Miller and Tom Simon started Zookies Cookies in 2017. Justin is a graduate of North Carolina University. He received a bachelor’s degree in Graphic Design before working for IBM and then founding a start-up WedPics.
Tom is a graduate of Muhlenberg College, receiving a BA in Communications and Political Science who worked in marketing prior. Both men remain as shareholders and board members of the company while developing other start-ups since its inception.
The idea for Zookies Cookies was a direct result of Hurricane Harvey from August to September of 2017. Noticing a shortage of supplies, Justin offered to bake dog biscuits to sell online, noting he’d donate all proceeds to the disaster relief.
He managed to raise $1600 in sales. Figuring he might be onto something after the positive feedback, he consulted with his friend and fellow dog lover Tom.
The pair managed to raise just over $26,000 on Kickstarter crowdfunding to get the business started. Their aim was to develop a healthy and nutritious dog biscuit treat that you could bake from the comfort of your kitchen.
After experimenting with recipes and ingredients, they then sold their ready-to-bake mixes online at $11 per jar and $25 for a combo pack of three. They started to gain traction and have favorable feedback from their clients.
Realizing they needed more capital to scale and reach a bigger market, they began looking for investors.