|SEASON 7 EPISODE 22|
|Pitch||line of safe pesticide alternatives for pets, people, and property|
|Asked For||$500,000 for 5%|
|Deal||$500,000 for 3% + $0.50 royalty per unit sold until repaid ($16.6 million valuation)|
What is Wondercide?
Wondercide is the eco-friendly pesticides company committed to bringing you safe alternatives to traditionally toxic pesticides.
Their line of biodegradable, naturally-derived pesticides include products for pets and people, as well as indoor and outdoor use.
Who Owns Wondercide?
Laura Alter and Stephanie Boone are the co-founders of Wondercide, which they started in 2009. Stephanie is a graduate of Baylor University and has a background in business, particularly fostering start-ups.
She remains with the company as CEO and also founded BOON, a research and development company. Laura is a graduate of Bentley University with an MBA who has a marketing background. She left her role as CMO of Wondercide in 2016 and is now Vice President of Marketing for an energy company in Austin, TX.
The idea behind the company arose when Stephanie’s dog Luna became ill after coming in contact with a pest control medication to combat the common flea and tick. Luna’s symptoms were quite severe, and several vets recommended that she put the dog down.
However, this was not an option for Stephanie, and feeling a lot of guilt, she resolved to fix it. Conducting a lot of research into pesticides, she discovered that this wasn’t an uncommon side-effect, not only in pets but also in humans.
Using ingredients identified in her research Stephanie and her partner, Laura, mixed batches into spray bottles and managed to nurse Luna back to full health, allowing Stephanie to enjoy another six years with her pet.
Thanks to Luna’s recovery, and realizing they might be onto something, they started selling it online and at farmers’ markets—achieving great sales and positive reviews. This remarkable story then caught the eye of the producers at Shark Tank.
What Happened to Wondercide After Shark Tank Update
Is Wondercide Still in Business?
The company remains in business, with its headquarters in Austin, TX, and sells its range of products online on its website.
The products are also available in stores nationwide and on e-retailers like Amazon. Stephanie’s mission remains to educate people about making more informed decisions about the ingredients in their day-to-day products.