SEASON 4 EPISODE 22
decadent mail-ordered cupcakes in a jar
Danielle Descroches & Tracey Noonan
$75,000 for 20%
$75,000 for a $1 royalty up to $75,000; $0.45 forever after
The mother-daughter duo of Wicked Good Cupcakes have been on a roll since starting their novel cupcake-in-a-jar business. Cupcakes, cakes and pies are sold in packs of 2, 4, or 6 8-oz jars in a wide variety of over 20 different flavors.
Wicked Good Cupcakes made headlines back in 2011, when someone carrying one of their cupcakes was stopped by the TSA. The cupcake was confiscated for having too much frosting – more than the 3-ounce limit for liquids. The publicity from the incident led to a brief spike in sales a year prior to their appearance on Shark Tank.
WICKED GOOD CUPCAKES REVIEWS
A quick look through the Wicked Good Cupcakes’ Yelp page
reveals a majority of dissatisfied customers with issues of either poor customer service or extremely dry, average quality cupcakes. Opening up a few franchises in locations where customers would normally have to wait long delivery times, might help with these issues.
In spite of this, Wicked Good Cupcakes goes above and beyond for their corporate, wedding and events customers. Reviews on Wedding Wire Considering this, it might be in their best interest to stick to these custom orders rather than continuing to destroy their brand by pushing not so yummy cupcakes. They can definitely do better.
LIFE AFTER SHARK TANK
The company is now 4 years running and has sold over $14 million worth of cupcakes and other treats.
They’ve had massive growth since appearing on the Shark Tank and have created numerous jobs in their community and have opened up in a few new locations.
Unfortunately, they’ve since closed down in Cohasset, MA, but are still located in Boston and Aliston, MA. The company is also making tours in their Wicked Good Cupcakes truck and have now opened their first franchise in Fort Wayne, Indiana.