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Tower Paddle Boards Shark Tank Update: What Happened After Shark Tank?

SEASON 3 EPISODE 9
PitchStand-up paddle boards
EntrepreneurStephan Aarstol
Asked For$150,000 for 10%
Deal $150,000 for 30%
SharkMark Cuban
StatusIN BUSINESS

Company Background

What is Tower Paddle Boards?

Tower Paddle Boards offers a line of direct-to-consumer paddleboards, including their 6″ inflatable board, which is both revolutionary in the sport, and widely admired by enthusiasts due to its quality and price.

Today, the company offers a wide range of inflatable & traditional paddleboards and several other supplemental products that can be used with them.

Who Owns Tower Paddles Boards?

Tower Paddle Boards is the brainchild of Stephen Aarstol. Stephen is a long-time internet marketing entrepreneur, and he formed this company because he noticed a trend in online searches.

Stephen had found previous success utilizing search engine optimization, and saw a correlation between searches for paddleboards, and a lack of quality places to get them online.

Founder’s Story

Aarstol began working in internet marketing in the early 2000s. His first successful venture saw him capitalize on the poker boom of that decade, selling premium playing chips online.

Starting groundbreaking new businesses has been a long-time passion of his, as he received his MBA in New Venture Management from the University of San Diego. He built Tower Paddle Boards from the ground up and has grown that company to one of the fasting growing sporting goods companies in America.

His knowledge of search engines and how they work enabled him to discover there was a missing link in the market for people looking for quality paddleboards and actually being able to purchase them.

Today he continues to break new ground online, with his most recent venture being a website that connects buyers to companies that manufacture and sell their products directly.

What Happened After Shark Tank Update

Is Tower Paddle Boards Still in Business?

The Stand Up Paddle Board (SUP) supplier is still in business. They sell their range of inflatable and wooden boards on their website or through the showroom in San Diego—choosing not to work with other US shop retailers to keep costs down.

They also have distributors worldwide. At one point, acknowledged as the fastest growing water sport globally, the company website pays tribute to that, claiming to have achieved over $30 million in sales in under ten years.

Not only do they sell SUP-related apparel and accessories, but the website doubles as a blog and source of information for all things SUP and lifestyle-related.

From surf forecast reports in So-Cal to lessons on getting started to links on articles in which the company gets mentioned. Founder and CEO Stephan Aarstol is still the driving force behind the company.

Many competitors have sprung up over the past ten years since the little-known activity originating from Hawaii has become more mainstream. Probably most well known amongst enthusiasts is Naish, founded by world-renowned American big-wave surfer Robert Naish. Coreban is another company that has become synonymous with the SUP industry for producing high-quality boards and paddles.

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