Touch Up Cup

SEASON 12 EPISODE 1
Pitch paint storage container for your next paint touch up project
EntrepreneurJason Grill and Carson Grill
Asked For$150,000 for 10%
Deal $150,000 for 17.5%
SharkBlake Mycoskie
StatusIn Business

Company Background

What is Touch Up Cup?

Touch Up Cup is a company known for their innovative product of the same name. The Touch Up Cup is a cup designed to store excess paint for easier and more accessible touch ups. The air-tight cup is able to keep paint fresh for up to ten years and contains a built-in blending sphere for quick mixing upon shaking. Each Touch Up Cup can hold thirteen fluid ounces of paint and a product three pack retails for $19.99.

Who Owns Touch Up Cup?

The Touch Up Cup was invented by teenager Carson Grill and developed by his father, Jason. The two would later go on to co-found the company and operate together as CEO. Carson invented the product when he was only thirteen years old; today, outside of his entrepreneurial duties, he focuses on his studies as a high school student. His father, Jason, hasn’t publicly shared much about his life or career prior to the company’s founding, however he has spoken at length about the product’s inception, development, and the business’s overall trajectory since its beginnings.

Founder’s Story

The idea for the company’s star product came about when Carson recognized the lack of ease involved in touch ups, namely paint buckets becoming rusty, the paint itself lacking freshness, and the often cumbersome process of finding a container and tool to mix or stir the paint. He thought there had to be a way to simplify and streamline the process. After speaking to his father about his ideas, the concept of the Touch Up Cup was born.

Touch Up Cup After Shark Tank Update

Is Touch Up Cup Still in Business?

Today, the company remains open for business and is thriving. The father-and-son duo has since expanded the product line, now offering their Fresh Line and Piggy Pouch. The Fresh Line consists of three different containers specifically designed to store and keep fresh doughnuts, bagels, or muffins, depending on the container purchased, while the Piggy Pouch is a reusable bacon grease container created to help keep drains clog free.

The company’s original Touch Up Cup has since expanded in accessibility, now being available at stores such as WaMart, Lowes, and Home Depot, and there is international product demand, particularly from New Zealand and Australia.

The company looks forward to further expanding their accessibility and business partnerships as well as developing future additions to their product lines.

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