The Style Club: Female Empowerment Apparel

Summary

SEASON 8 EPISODE 7

PITCH

fashion line of limited edition clothing and accessories

ENTREPRENEUR

Hilary Novelle

ASKED FOR

$500,000 for 20%

GOT

$500,000 line of credit for 22%

SHARK

Mark Cuban

Company Background

What is The Style Club?

The Style Club provides an opportunity for teenagers to get limited edition clothes that are endorsed by celebrities. The Style Club partners with celebrities like Kelli Berglund, Sophie Tweed, and others to produce custom-made clothes. Apart from selling clothes that give the teenagers an authentic feel, the clothes are also emblazoned with inspirational messages like “You Do You.”

Founder’s Story

Hillary Novelle Hahn is the brains behind the Style Club. The motivation to found the company can be attributed to her past. At the tender age of 12, Hillary Novelle was already rubbing shoulders with celebrities and going on tours.

She has had opportunities to curtain raise for Destiny’s Child and was also an opening act for Christina Aguilera. On the fashion front, she was retained by Levi while on tour due to her fashion sense.

Hillary has always been involved with fashion and celebrities since she was a minor. Dubbed Levi’s Girl on account of her strong fashion sense, it not by chance that she started the Style Club. Hillary Novelle acknowledges that she started the company to empower women. This has resonated with women and has created a unique selling point.

The Style Club has been able to leverage technology to make their sales cleverly. Using popular social media sites such as Instagram and mobile apps has provided a large bloc of buyers. By the time the Style Club was featured on Shark Tank, it was already famous within its target market, having launched the “Babe Collection” and other collections.

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