Friday September 24, 2021

The Original Stretchlace


PitchShoelaces that switch your shoes from laced to slip-ons
EntrepreneurJamie Montz and David Montz
Asked For$100,000 for 15%
Deal$100,000 for 30%
SharkRobert Herjavec

Company Background

What is The Original Stretchlace?

The Original Stretchlace are elastic shoelaces that look like lace-ups and can turn any shoe into a slip-on giving you the freedom to wear the shoes of your choice.

Perfect for anyone from athletes to mobility-impaired persons, the Original Stretchlace is made for ease-of-use, comfort and to support all movements.

Who Owns The Original Stretchlace?

Jaime Montz, 43, is the founder and owner of The Original Stretchlace founded in June 2015 in Boise, Idaho. Montz was a Director of Ecommerce, for Plant Therapy, Director, Category Management for, an MSN/Bing Manager for Aquent, a Category/site Planning Manager at, and an assistant buyer at Macy’s. She earned a Bachelor of Science degree in Business Marketing from the University of Idaho.

Founder’s Story

Jaime Montz, is a first-generation Korean-American and the first in her family to go to college. After 20 years in e-commerce, she took the entrepreneurial plunge and turned her side hobby into a business.

Having three boys at various stages of shoe-tying, with her husband of 17 years, led to Stretchlace being invented, with prototyping and testing being done at home. She credits her difficult childhood to being the person she is today and holds the view that perseverance, patience, and determination will get you there eventually.

The Original Stretchlace is an ethical profit-making company where customers are treated like family and have accessibility to the owner and staff. Montz also views flexibility and a thick skin as crucial tools to succeeding and that for every nay-sayer there is a yea-sayer. Her favorite quote is by Henry Ford, “Whether you think you can or you can’t, you are right.”

Original Stretchlace Shark Tank Update

Did The Original Stretchlace Get a Deal on Shark Tank?

On Shark Tank Season 12 Episode 24, Jamie Montz and David Montz entered the Tank seeking $100,000 for 15% of their slip on shoe laces.

They accepted an offer of $100,000 for 30% of the Original Stretchlace, from Robert Herjavec.

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