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The Elephant Pants Shark Tank Update: What Happened After Shark Tank?

Pitchpants on an elephant-saving mission
EntrepreneurNathan Colemand and James Brooks
Asked For$500,000 for 10%
Deal500,000 for 15% + 2.5% in advisory shares
SharkDaymond John

Company Background

What is Elephant Pants?

Elephant Pants are baggy bottoms made famous for their style, comfort, and their one-size-fits-all business model. They come in many authentic Thai designs and feature several captivating colors. Since exploding in popularity, they’ve expanded their offerings to include yoga pants, shorts, and tops, as well as attempting to sell their products in retail stores.

Who Owns Elephant Pants?

Elephant Pants was founded by avid elephant lovers, Nathan Colemand and James Brooks. Prior to starting the company, Nathan was a Product Manager at Kraft Foods. Today, he remains the CEO of Elephants.

Founder’s Story

In September of 2013, Nathan discovered locally-made elephant pants on a trip to Thailand. He instantly became a fan of the comfort offered by these pants and brought some back for his American friends.

Upon everyone sharing his same enthusiasm, Nathan began finding suppliers to distribute these pants to more consumers. It was around this time that he enlisted the help of his business partner, James.

These two men were then fortunate enough to garner enough attention and support through a Kickstarter campaign. It was around this time that they decided to pitch to Shark Tank with the hopes of continuing to grow as a company.

Elephant Pants Shark Tank Update

Did Elephant Pants Get a Deal on Shark Tank?

On Shark Tank Season 8 Episode 18, Nathan Colemand and James Brook accepted an offer of $500,000 for 15% + 2.5% in advisory shares, from Daymond John.

Is Elephant Pants Still in Business?

The company appears to be out of business in the US at least, and I could not find the brand name on Amazon. Likewise, its Facebook page has been dormant since December 2018. Co-founder James Brooks left the company in late 2017 and is now working in financial management. Nathan Coleman is still listed as the company CEO on LinkedIn, though. The website, which redirects to the domain name “theelephantpantz,” appears to be a cheap knockoff. I can only suppose the founders sold it off to a Chinese manufacturer.

In terms of competitors, California-based Cleobella, founded in 2008, offers similarly styled Harem pants, along with other beautiful skirts and wraps. Their handmade apparel comes from seamstresses in Bali and India.

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