The Beebo Shark Tank Update

Pitchover-the-shoulder baby bottle holder for easier feeding
EntrepreneurMartin Hill
Asked For$200,000 for 20%
Deal$200,000 for 30%
SharkLori Greiner and Ashton Kutcher

Company Background

What is Beebo?

Created by parents, for parents, The Beebo offers a better way to bottle feed. Made mostly of rubber, The Beebo features a soft foam bottle holder that’s both adjustable and washable.

The ergonomically designed Beebo rests comfortably on parents’ shoulders, freeing up one arm during feeding time. With The Beebo, parents can feed their baby with one arm, and multi-task with the other.

The adjustable holder ensures you get the right angle for comfortable feeding. The Beebo fits most bottles and is BPA-free, lead-free, PVC-free, and phthalates-free.

Who Owns Beebo?

Creator of The Beebo Martin Hill is a successful entrepreneur and holds several patents according to his LinkedIn page.

Hill invented The Beebo from scratch and was responsible for manufacturing, patents, and distribution in the US and abroad. Currently, Martin Hill and his wife Sarah Hill work as directors and board members of a company called Better Family Inc.

Founder’s Story

Martin Hill is a dedicated dad with experience as an electrical engineer, who set out to enhance bottle feeding time. Inspiration for The Beebo came from Hill’s own son, who was quite the fussy eater. Hill noticed his son would calm down when read to.

So, he created The Beebo in his garage to free up his other arm for holding books. Originally Hill wanted to call his product “The Boobie” but ultimately settled on The Beebo instead.

Prior to their Shark Tank appearance, The Hills made $20,000 in Beebo sales. A few big-box retailers even reached out, interested in carrying the product.

One of the biggest challenges with The Beebo was getting the packaging just right, something they were able to fix after Shark Tank.

Beebo Shark Tank Update

Is the Beebo Still in Business?

During their time on Shark Tank, The Hills received a deal from Lori Greiner and Ashton Kutcher for $200,000 across a 15% equity. The Beebo has since been acquired by Better Family Inc, a company that sells patented baby products including Ava the Elephant from Shark Tank Season 1 Episode 1.

Hill sold The Beebo company in 2020 and went on to raise over $500,000 for the products new owners.

You can buy The Beebo on the Better Family Inc website, Amazon, Walmart, BuyBuyBaby, and Bed Bath and Beyond.

The Beebo is unlike anything else currently on the market and thus, it’s competitors are few and far between. What started as a way for a dutiful dad to read to his son during feedings, has grown into a product helping parents across the world.

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