Best of Shark Tank

Tangle Pets Update

SEASON 9 EPISODE 3

PITCH

line of plush toy animal hairbrushes

ENTREPRENEUR

Liz Martin

ASKED FOR

$75,000 for 35%

GOT

$75,000 for 50%

SHARK

Lori Greiner

STATUS

IN BUSINESS

Tangle Pets is a line of plush toy animal hairbrushes designed to make hair brushing a fun and painless experience for both parents and kids. The brushes feature soft, flexible bristles for use on any hair type – is curly, straight, thick or thin, and even wet or dry. Each hair brush also comes with a positive affirmation written into the tag.

Tangle Pets began in 2016 after founder and mompreneur, Liz Martin, grew frustrated with how hard it was to keep her daughters from running away while getting their hair brushed. After noticing the girls playing with their stuffed animals, she decided to grab one of their plush toy owls and glued it onto a hairbrush. From then on, the girls began looking forward to having their hair brushed.

Liz realized she was on to something and initially sought funding through crowdfunding platform, Indiegogo, where they raised a disappointing $50. But the unsuccessful campaign didn’t stop Liz from pushing on. She eventually made her way onto Shark Tank and secured a $75,000 deal with Lori Greiner for 50% of her company.

Tangle Pets After Shark Tank

Within two years of appearing on Shark Tank, Tangle Pets has sold over $12 million worth of plush toy brushes. The brushes are now available in over 20,000 stores throughout the world including Bed Bath and Beyond, Buy Buy Baby, Walgreens, Kmart and Walmart. You can also find them online through QVC and Amazon.

Tangle Pets Reviews

Tangle Pets has received a lot of positive feedback from customers. The hairbrushes have a 4.3 star rating on QVC and 4.3-4.6 star rating Amazon for its various brushes. The ratings vary among different animal shapes with some customers complaining about the awkwardness in holding certain animal shapes. Overall customers seem to be very satisfied with the brush and especially with the quality of the plush toy.



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2 thoughts on “Tangle Pets Update”

  1. I have been looking to buy this product locally but have been unsuccessful in finding them. Can you tell me where they can be purchased in store as I can’t afford to pay shipping also.

    Reply

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