Swimply: Pool Rental App




airbnb for swimming pools


Bunim Laskin


$300,000 for 5%







What is Swimply?

Swimply is the pool sharing marketplace that allows hosts to rent out their pools to users at an hourly rate.

With Swimply, non-pool owners can have affordable access to the luxury of swimming pool while owners can make a passive income from their often underutilized pools.

The platform is currently available to pool owners and renters in the U.S., Canada and Australia with rental prices ranging from as low as $20/hr and up to $275/hr. Pools are also listed as being either “family friendly” or “party friendly”.

Founder’s Story

The idea for Swimply came to founder, Bunim Laskin, after asking his neighbour if his family could borrow her pool. His neighbour accepted with the condition that they pay for a portion of her pool maintenance expense.

Bunim soon realized he had a potential business on his hands and set out to launch Swimply in the summer of 2018.

After launching, the company quickly raised over $1 million in a pre-seed round of funding.

In 2019, Bunim pitched Swimply in Season 11 of Shark Tank with the goal of catching a Shark who could help the company meet its 3-year projection of $239 million.

Swimply Reviews

Swimply has received a lot of interest since its launch.

Waves of people are signing up to rent pools but the company has had trouble getting pool owners on board.

Google Play Store reviews for Swimply show a 3.9 rating with many complaining about the apps functional issues – a problem Bunim hopes to address with additional funding.

Swimply After Shark Tank – Where Are They Now?

Swimply didn’t land a deal with the Sharks but they’ve continued expanding their listings into several cities and are undoubtedly looking for investors.

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7 thoughts on “Swimply: Pool Rental App”

  1. PayPal, Apple Pay and Venmo just to name a few need a bank account to deposit your money into.
    I’m not sure how their stripe would get your money to you. Do they mail checks? If that’s how they do it (old school) then I guess they wouldn’t need your account info.

  2. I really appreciate you for publishing this blog here about swimply shark tank update; it’s really a helpful and very useful for us. I love all the information shared. Great article!

  3. Agree- I signed up as a pool owner and expected some kind of contact from the company for inspection or review of us and the pool/condition. 2 days later, I got a text that someone asked for a reservation for the pool for the next day for 11 people for five hours, and then another- until we had to deactivate it. I know my pool is great, but how does Swimply? I see notes about them inspecting pools, but they don’t The web platform is clunky, they make it especially difficult for you if you want to narrow down availability times or don’t want instant access. To have 11 people in my backyard for 5 hours for $150 dollars with the homeowner’s risk is just too scary! I wish it was set up better because we really don’t use the pool that much and I’d love families to be able to use it when lots of neighborhood pools are closed down, but they put WAY to much on the pool owner to make it worth it.

  4. I found their Stripe payment app too invasive. They r asking host to provide their bank account number, something as a payee is unnecessary for paying a host when there r other less invasive methods such as zelle available where the only info necessary is a phone number or email address. I was not willing to turn over my bank account to them.

  5. The biggest issue is that standard homeowners insurance does not cover “commercial use” of a pool, which is the category it would fall into if you are accepting payment for pool usage. Commercial insurance is much more expensive so it would take a LOT of rentals to break even on that extra expense. Not worth it IMO. At least not until Swimply offers coverage as part of their membership


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