Souper Cubes: Freezing Trays

SEASON 12 EPISODE 14
Pitchsilicone trays for freezing food in perfect portions
EntrepreneurJake Sendowski and Michelle Sendowski
Asked For$400,000 for 5%
Deal$400,000 for 5%
SharkLori Greiner
StatusIn Business

Company Background

What is Souper Cubes?

Soupergirl, the healthy alternative to traditional varieties, is a plant-based soup. Produced in small batches, it comes in a variety of flavors with pumpkin bisque being its most popular.

Soupergirl is made from only healthy and fresh ingredients without any of the additives and chemicals typically found in traditional soups.

Who Owns Souper Cubes?

The company co-founders are the power couple husband and wife team, Jacob and Michelle Sendowski. The brainy duo set up the business in 2017.

Jacob has a Ph.D. in Electrical Engineering from the California Institute of Technology. His prior work experience is as a Product Manager for a network security company.

Michelle is currently studying towards her Ph.D. while working as a research analyst at the University of California Los Angeles.

Today, both Jacob and Michelle are still with the company while also having brought in other partners.

Founder’s Story

The couple shares a mutual love for good food, and both enjoy spending time in the kitchen preparing favorite family recipes. One, in particular, is a chicken stock recipe that then becomes the base for soups or sauces.

However, they were running into an issue with the excess and storage solutions. Michelle, at the time, was using regular ice block trays to solve this.

Being unable to find a convenient freezing solution on the market, Jacob mentioned inventing one themselves. They reached out to a mutual friend with business connections in China to request information on manufacturing. Funding the product themselves, they then began selling it online as word-of-mouth spread, neither anticipating how successful it would be.

In 2019 they achieved $990,000 in sales, and in 2020, when most markets saw a dip, they increased sales by more than 60% to earn $1.6 million.

Finally, with a successful patent, they started to look for an investor to help scale the company beyond their word-of-mouth market.

What Happened After Shark Tank Update

Did Souper Cubes Get a Deal on Shark Tank?

On Shark Tank Season 12 Episode 14, Jake Sendowski and Michelle Sendowski entered the Tank seeking $400,000 for 5% of their portioned freezing trays and got exactly what they asked for – an offer of $400,000 for 5%, from Lori Greiner.

The company, headquartered in Los Angeles, is still in business with a functioning website from which you can place orders. Customers can also find the product on Amazon, which has stock available and selected shop retailers across the US and Canada. When it comes to competitors, Prepworksoffers similar freezing containers with cubes and portion sizes in mind. In addition, customers can purchase Prepworks from retail giant Bed Bath and Beyond, thereby increasing its market share; in contrast, Souper Cubes sales are primarily online.

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