Pitchclean-tech erasers that clean your shoes
EntrepreneurChris Pavlica and Kevin Consolo
Asked For$200,000 for 8%
Deal$200,000 for 20%
SharkLori Greiner and Alex Rodriguez
StatusIn Business

Company Background

What is SneakERASERS?

SneakERASERS are innovative shoe cleaners made with patented technology to help make dirty sneaker soles look new again. The toughest scuff marks don’t stand a chance against SneakERASERS’ “secret” liquid formula and the multi-layered compressed sponge, designed with an advanced molecular structure. SneakERASERS are ideal to use on the go.

Who Owns SneakERASERS?

SneakERASERS co-founders Chris Pavlica and Kevin Consolo both attended Ohio University where they studied in different fields. Pavlica was pursuing a film career while Consolo was achieving a business degree. Pavlica has experience in film direction and production, and Consolo filled communications and corporate roles before they founded FTI Brands.

Founder’s Story

Though Pavlica and Consolo pursued different fields of studies, they shared two things in common. The first: They both wanted to be entrepreneurs. The second: They share a love for playing golf. They were determined to launch a business together but it would be a while before Pavlica had their eureka moment.

That moment came when Pavlica had an interview lined up and was annoyed to find the soles of his sneakers dirty mere minutes before the interview. While cleaning his shoes with hand sanitizer and a Kleenex, the idea for SneakERASER was born.

Pavlica called Consolo after the interview to tell him he’d discovered the perfect business idea. Their instant sneaker cleaner went from an idea to humble beginnings as a business in a garage to a successful brand available in more than 30,000 retail locations.

What Happened After Shark Tank Update

Did SneakERASERS Get a Deal on Shark Tank?

On Shark Tank Season 12 Episode 23, Chris Pavlica and Kevin Consolo came into the Tank seeking $200,000 for 8% ($2.5 million valuation) of their company, and accepted an offer of $200,000 for 20% ($1 million valuation) of Sneakerasers, from Lori Greiner and Alex Rodriguez.

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