SEASON 7 EPISODE 5
mirror that aims to improve self-esteem by making you look skinnier
$200,000 for 20%
OUT OF BUSINESS
What is Skinny Mirror?
The skinny mirror is a full-length mirror equipped with a slimming curve, designed to generate a reflection that makes one appear 2-3 sizes smaller. The slight slimming effect it gives is designed to boost one’s self-esteem, a feature which made the product an instant hit with clothing stores, as the uplift in body confidence translated to an 18% increase in sales.
The idea for Skinny Mirror came to life after looking at her reflection in the mirror one day and realizing that she seemed 5-10 pounds heavier.
She then carried out some research and realized that half of the existing full-length mirrors bore the same effect. She felt that this affected the self-confidence of many people, particularly women and hence set out to create the skinny mirror.
Belinda managed to raise $75,000 in a crowdfunding campaign which helped her kickstart production and promote the notion that how one looks affects how they think about themselves, hence making a case for the relevancy of her product. She then went on to sell 350 units to clothing stores and hotels and grossed $85,000 in sales revenues.