Best of Shark Tank

Simple Habit – Meditation App – Update

SEASON 9 EPISODE 1

PITCH

mindful meditation app

ENTREPRENEUR

Yunha Kim

ASKED FOR

$600,000 for 5%

GOT

NO DEAL

SHARK

NO SHARK

STATUS

IN BUSINESS


Simple Habit is a mindfulness meditation app offering a library of over 1600+ guided meditations to help with a variety of life issues including stress, weight loss, relationships and even better sleep.

Simple Habit was founded in 2016 by Yuhna Kim after the stress and burnout shes experienced while building her first startup, Locket. Locket, which began in 2013, was a lock-screen app that displayed news and notifications on a phone’s lock-screen. Locket was eventually acquired by Wish – mobile shopping app, in 2015. In 2016, Yuhna appeared on Shark Tank to pitch Simple Habit in what would become one of the craziest pitches on the show.

Simple Habit After Shark Tank

Simple Habit received a huge spike in interest following the Shark Tank episode which also included Yunha being labelled a “gold-digger” by Mark Cuban shortly before Mark is doused with a glass-full of water by guest Shark, Sir Richard Branson.

Mark received a lot of backlash for the comment but it seems he is one of many on board with the gold-digger designation. In 2017, Joe Burton, founder of Whil – a meditation app, detailed in a letter to Observer, Yunha Kim’s unscrupulous tactics to build and promote Simple Habit.

Despite the negative press, Simple Habit has remained at peace. The app has experienced a surge in users with over 2.5 million Android downloads to date and has also raised an additional $10 million in Series A funding, bringing total funding for the meditation company to nearly $13 million.

Visit the Simple Habit website

Leave a Comment