|SEASON 7 EPISODE 15|
|Pitch||customizable, adjustable zip up sports bras|
|Asked For||$250,000 for 20%|
|Deal||$250,000 for 33%|
What is Shefit?
Shefit is a company that offers women’s performance gear with the right fit and support for every body type. They are originally known for the Shefit Ultimate Sports Bra, the first and only fully adjustable sports bra, which allows customers a personalized fit with a controlled level of support. Shefit also offers leggings, shorts, tops, as well as workout accessories.
Who is the Shefit Founder?
Sara Moylan is the founder and Chief Creative Officer of Shefit. Moylan went to Central Michigan University where she obtained a Bachelor’s degree in Integrated Public Relations and Communications.
She then worked as a Senior Pharmaceutical Sales Representative for Eli Lilly and Company from 2004 to 2012, and then a Senior Medical Device Sales Representative for Acelity from 2014 to 2017. She still remains the CCO of Shefit today, continuing to empower women everywhere.
Moylan is the perfect example of the importance of risk-taking and hard work as an entrepreneur. She was inspired to create Shefit after having her own trouble finding a sports bra that offered the right support for her body type.
As an International Federation of Fitness professional competitor, she tried everything with no success, and her confidence began to suffer – along with her motivation to continue competing.
She knew she had to fix this problem so that no girl would have to go through this either. In 2011, she created her first prototype with a maternity bra and a hot glue gun.
She then found a seamstress to help her create a more functional prototype and would go on to invest nearly $400,000 in Shefit over the next decade.
Shefit received rave reviews from customers online and had to move manufacturing from Los Angeles to an overseas factory in order to keep up with demand.
What Happened After Shark Tank Update
Is Shefit Still in Business?
Shefit is still in business today and continues to be a great success – showing no signs of slowing down. The products have tens of thousands of positive reviews on the company website and are helping women of all body types achieve maximum confidence and comfort during exercise.