Sanaia – Island Inspired Gourmet Applesauce – Update

SEASON 10 EPISODE 2

PITCH

gourmet, island-flavored, baked applesauce made from organic green apples

ENTREPRENEUR

Keisha Smith-Jeremie

ASKED FOR

$150,000 for 15%

GOT

$150,000 for 25%

SHARK

Mark Cuban

STATUS

IN BUSINESS

Visit the Sanaia Applesauce website

Sanaia is a brand of island-inspired, organic applesauces destined to carve out an identity in the market as the only brand thats made for adults applesauce lovers.

Every jar of Sanaia is made with organic green apples infused with actual apple wedges and authentic island flavors.

Sanaia’s Start

Her first batch of applesauce was created as a remedy for homesickness while facing the cold East Coast winters as a college student at the University of Virginia.

Over time, Keisha refined her gourmet applesauce recipe by infusing guava and tamarind fruits – flavors reminiscent of her childhood on the island of Bahamas.

Inspired by her culinary creation, Keisha set out to find more exotic flavors that paired well with the organic green apples she used in her applesauces. Blackberry, Hibiscus, lavender and ginger were eventually added to the variety of applesauces in Sanaia’s line up.

Eventually, Keisha decided to turn her love of applesauce from a hobby into a business. She began researching the process from chef to entrepreneur and found herself in front of a book called Good Food, Great Business by Susie Wyshak. After reading the book she contacted the author, asked for a consultation and began building Sanaia.

Keisha invested $500,000 of her own money to get the company started. During this time, she continued working as a human resources executive as her parents and siblings were dependent on her for financial support.

Her hard work and determination would soon pay off. In just nine months after launching the company, Keisha received an email from Shark Tank producers inviting her to apply for the show.

3 weeks later she would be pitching to the Sharks. In those 3 weeks, Keisha watched hours and hours of Shark Tank, and with her team practiced relentlessly in preparation for the show.

Sanaia appeared on Shark Tank in 2018 during Season 10 Episode 2. Despite objections to her working full-time while working on the business, overall the Sharks were impressed. Keisha left the Tank with a deal from Mark Cuban of $150,000 for 25% of Sanaia.

Sanaia Applesauce After Shark Tank

Keisha has continued working full-time, now as the Chief People Officer with New York fashion designer, Tory Burch.

The deal with Mark Cuban appears to have not closed, but Sanaia has since raised $750,000 in funding, according to Business Insider.

Although no longer selling on the company’s website, Sanaia Applesauce can be found in Walmarts throughout the country.

Share your thoughts. Leave a comment!