Can the RokBlok fast forward past its rough start?
SEASON 9 EPISODE 13
wireless portable record player
$300,000 for 15%
$500,000 for 100%
At 4 x 2 inches long, the Rokblok is the smallest, wireless portable record player.
It’s vinyl-safe rubber wheels makes it capable of playing 33 1/3 and 45 RPM records while the built-in analog speakers delivers a pure analog sound.
Other features include the diamond-tipped cartridge, bamboo and MDF construction, and bluetooth functionality from up to 30 feet away.
After leaving a position at Apple as a Creative Lead, entrepreneur and Rokblok inventor, Logan Riley, began his ideas company called the Pink Donut.
His first few projects were unsuccessful but Rokblok was an instant hit.
In late 2016, Logan took the idea to Kickstarter where the campaign surpassed its $50k goal with over $350,000 from 3615 backers.
ROKBLOK ON SHARK TANK
The RokBlok episode aired on December 3, 2017, just in time for Christmas orders to go through.
The Sharks erupt with excitement as Logan showcases the Rokblok playing a vinyl record.
During his pitch, Logan admits to the Sharks that there will be a loss in quality as Bluetooth compresses the sound but adds that the difference is minimal.
Mark questions why anyone would want to take their records with them on-the-go. Logan responds by mentioning that the RokBlok can be a good alternative for those without enough room in their home for a turntable.
Robert, however, is highly impressed with Logan and immediately offers to buy the entire company while hiring him at a 6-figure contract for two years and a royalty of $5 per unit!
LIFE AFTER SHARK TANK
Logan Riley and the Rokblok had become the epitome of the success every entrepreneur/inventor wanted – to sell 100% of your company for more than its worth with a 6-figure salary contract to continue working on it for the next two years all while receiving a 5% royalty for each unit sold.
Shortly after the RokBlok (portable record player) Shark Tank episode aired, orders of RokBlok went from a few units to a couple hundred units per day.
Unfortunately right after shipping the first batch of items in January, RokBlok was forced to pause production after learning that a little over 5% of the first batch of items shipped, were defected.
The cause of the defect was later found to be due to a factory rush on holiday orders and a defect in the injection mould.
It was from this batch that the “Vinyl Killer” was born.
Since then, RokBlok has rebounded from their slow start. Production issues were resolved and customers were offered a replacement from their new batch.
Following the shipment of the defective product in early January, the Rokblok was greeted by a wave of bad reviews and negative press by technology critics and consumers for its poor sound quality, lack of originality and impractical design.
In one of those reviews, the RokBlok was dubbed “the Vinyl Killer” – a name which has since elevated the RokBlok into meme status.
For a while it seemed the Rokblok had finally disappeared. Social media accounts haven’t been updated since 2017 and even founder, Logan Riley, seemed to have gone M.I.A.
Despite a sad start, Rokblok has managed to finish the year strong and even seems to have regained the trust of consumers and retailers following the wave of bad reviews and negative press.
As of November, the portable record player is now being sold in West Elm stores throughout the US and Canada and is also currently available on the RokBlok website.
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