SEASON 9 EPISODE 21
reusable, portable campfire
Brent Davidson and Bryan Cantrell
$50,000 for 20%
$100,000 for 25%
What is Radiate?
Founded by Brent Davidson and Bryan Catrell, Radiate is an outdoor supply company globally recognized for its genius and creative portable campfire, a canister with a minimalistic design that features recycled paper briquettes and 100% soy wax. According to the duo, Radiate campfire can provide a reliable burn time of between 3-5 hours.
Radiate campfire cannisters are easy to light and can burn for up to 3-5 hours at a time. Being portable and reusable means you can stop, restart and travel with it at anytime. Its also has the benefits of being waterproof, requires no maintenance, requires no wood, doesn’t release fly away embers or harmful smoke and be used in places where wood campfires can’t be started.
And because it doesn’t expire, it can be used at anytime or stored away as part of a disaster preparedness fire kit for your emergency preparedness plan.
What Inspired Brent and Bryan
When you’re out camping, getting a fire started is a daunting task. There are firewood fetch and dry leaves to ignite the fire. One will be damned to find wet sticks in the wilderness because then, trying to make a campfire can be virtually impossible. That’s the need that Brent and Bryan sought to satisfy with their sleek and portable campfire solution. Due to its portability and usability, users can travel with it anywhere.
Although the duo had previously co-founded Fleur de Spa, a brand specializing in skincare products, they launched Radiate campfire in 2017, generating $6,256 in revenue. The hunch to use soy wax on Radiate came from the excess wax they produced while working on Fleur de Sap products. When Bryan added the wax to paper and ignited it in a glass jar, they got their inspiration.
Radiate Portable Campfire on Shark Tank
The two entrepreneurs already had the product in the market, but the sales were coming at a slow pace. It was in 2018 when Brent and Bryan appeared on Shark Tank Season 9, Episode 12. They explained the convenience that Radiate portable campfire offered, and asked which shark was willing to jump into the businesses with a $50,000 investment for 25% equity.
After listening to criticisms from the sharks, Barbara Corcoran, and guest shark, Rohan Oza made a bid for the investment amount and equity they’d mentioned. However, Robert Herjavec was enthusiastic about Radiate and saw a business opportunity in it. He offered $100,000 for 25% equity.
Radiate After Shark Tank
After pitching their business on Shark Tank, Radiate increased its sales margins as Robert could incorporate his entrepreneurial knowledge to get the product in retail stores and online. The founders, Brent and Bryan, have also appeared on various eCommerce sites, such as DigitalTrends, OutdoorHub, and UrbanDaddy.
In its post-Shark Tank era, the company has also enjoyed a robust online presence, especially social media. The company commands a following of over 3000 fans, both on Twitter and Instagram. Moreover, Shark Tank added credibility to the brand, first introducing it on Amazon. As a result, the product has had positive reviews from many consumers. Radiate portable campfire has a 4.5-star rating from over 100 consumers.