Best of Shark Tank

PupBox Update

SEASON 8 EPISODE 9

PITCH

fun dog subscription box for puppyhood

ENTREPRENEUR

Ben Zvaifler and Ariel Zvaifler

ASKED FOR

$250,000 for 10%

GOT

$250,000 for 15%

SHARK

Robert Herjavec

STATUS

Acquired, In Business


With more people choosing to adopt pets over having children, dogs and cats are quickly becoming the only type of kids people want to raise. PupBox is a dog subscription box that makes raising canine furbabies easier with a multi-month plan customized to the needs of the puppy. Not only do you have toys, treats and accessories delivered to your doorstep, but PupBox provides training guides on teething, house-training, and everything you need into your furkid’s adulthood. Raising a dog has never been easier with PupBox.

Founders’ Story and Milestones

Ben and Ariel Zvaifler’s story towards creating PupBox started when they came home with a Goldendoodle puppy of 8 weeks old named Maggie. They did what every new pet owner does, and looked up information on how to care for their new family member. The only problem was that the results included contradicting information. With the information that fit with what a Goldendoodle puppy needed, the Zvaiflers had a hard time finding products that fit their dog’s changing needs.

Since there were no resources for what they needed, they decided to create their own puppy box – a puppy subscription box service to help themselves and others during the puppy parenting process. With their business backgrounds, with Ben being a Director of Business Development, and Ariel, a CEO at Blue Life USA, they knew what it took to run a business. In 2014, the two of them created PupBox.

Two years after creating PupBox , Ben and Ariel went on Shark Tank, along with a wagon full of Golden Retriever puppies. After putting a puppy in each Shark lap, they asked for $250,000 for a 10% stake in their company, explaining that they couldn’t find good training materials and toys at regular retail stores. Robert Herjavec agreed with the $250,000 but asked for a 15% stake in the company.

PupBox After Shark Tank

In the first year of business, Pupbox made $275,000 in sales, which then grew to $700,000 in 2016, the same year they appeared on Shark Tank. In 2017, they expected to see $2 million in sales. The Zvaiflers have hosted puppy adoption events to highlight their business, and the products they sell now include collars and leashes. To retain more customers, they’ve expanded their box line to include adult dogs. In November of 2017, PetCo acquired Pupbox, making everyone at PupBox a part of PetCo,s company.

As of 2020, PupBox is still flourishing, as are the puppies and adult dogs under its care. By helping pet parents train and care for their canine companions’ needs, they have created customers for life. With the help of PetCo and happy pet parents who have used PupBox, more and more dog owners are likely to experience what PupBox has to offer. Especially since around 8 million puppies born in the USA annually. PupBox makes anything ‘pawsible’ when it comes to training and caring for our beloved dogs and in life by focusing on a vision while weathering the ups and downs that life has to offer.

Visit the PupBox website

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