PRO NRG Drink

SEASON 4 EPISODE 6
Pitchprotein infused flavored water
Entrepreneur Tania Patruno
Asked For$250,000 for 15%
Deal$250,000 for 30%
SharkDaymond John
StatusOut of Business

Company Background

What is Pro NRG Drink?

Pro NRG was a protein-based energy drink. The product was meant for users who wanted to use stimulants that had no sugar or caffeine. At launch, Pro NRG had targeted professional athletes and general fitness/health enthusiasts. It could have been used to revitalize energy lost during an energy-intensive exercise.

Who are the Founders?

Tania Patruno is the brains behind Pro NRG. Before venturing into entrepreneurship, Tania was an attorney. She studied at the University of Central Florida, where she attained her Master’s Degree in Criminal Justice.

After founding Pro NRG, she stayed at the helm until the company went out of business. Tania’s LinkedIn page still indicates that she is the founder of Pro NRG. However, it hasn’t been updated to show what she currently does.

Founder’s Story

Tania was motivated to create a unique product that would make a difference in the society. She invested $75,000 to ensure that Pro NRG was a success. She aggressively marketed the product, and had gained a foothold in the market. The product had been accepted in about 30,000 shops. All this had happened within 90 days, which was quite an achievement.

As an approval of Pro NRG being a sound idea, Tania had already sold about products worth an estimated $136,000. However, all wasn’t all rosy. There were disputes within the company.

Additionally, the company didn’t have investors to help pay the cost of production and other overheads like endorsement costs. For example, the cost of paying Brandon Jacobs to endorse the company was relatively high. It is no wonder that Tania reached out to the sharks to invest in her business.

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