Best of Shark Tank

Polar Pro Update

SEASON 7 EPISODE 8

PITCH

GoPro and camera accessories

ENTREPRENEUR

Jeff Overall

ASKED FOR

$500,000 for 10%

GOT

$1,000,000 for 20%

SHARK

Robert Herjavec and Mark Cuban

STATUS

IN BUSINESS

What is Polar Pro?

Polar Pro is the California-based company that first started by specializing in manufacturing accessories for GoPro cameras. The company’s line of products now includes a range of filters and mounts for a range of devices that include cameras, drones, mobile phones, monitors and more.

With Polar Pro, photo and video enthusiasts can choose from variable neutral density filters, circular polarizer filters, neutral density filters, and ultraviolet filters.

Polar Pro Before Shark Tank

Polar Pro founder Jeff Overall was a student at UC Santa Barbara when he first started producing homemade GoPro camera filters. As an avid skier and videographer, Jeff spent much of his time filming runs as part of his college ski team.

He found shooting to be difficult with footage often coming back overexposed and washed out. After searching online for answers, he came across polarizing filters as a solution. He ordered a polarizer, taped it to his GoPro. Jeff was amazed with the results and quickly realized the demand for a GoPro polarizer filter.

Polar Pro After Shark Tank – Where Are They Now?

Within weeks of appearing on Shark Tank, Polar Pro sales shot up to over 2500%. The exposure also led to relationships with several stores including consumer electronics giant, Best Buy.


Buy on Amazon Visit the Polar Pro website

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