Friday September 24, 2021

Pluto Pillows


PitchCustomizable pillow designed for your sleep style
EntrepreneurSusana Saeliu and Kevin Li
Asked For$400,000 for 5%
Deal$400,000 for 19%
SharkRobert Herjavec

Company Background

What is Pluto Pillows?

Pluto Pillow is the company producing high quality customized pillows. Pluto Pillow utilizes information obtained from customers through questionnaires to design pillows targeted to their specific needs and preferences, incorporating details about sleep methods, styles, and body types into a uniquely individualized and comfortable pillow.

Who Owns Pluto Pillows?

Pluto Pillow was founded in 2008 by Susana Saeliu and Kevin Li. Susana, a graduate of the University of Southern California Marshall School of Business, developed and founded two previous start-up businesses, Kora Brand, which sold bamboo bath tissues, and then Tradex Marketplace, a company that processed customers’ returns.

Founder’s Story

Through her previous startup Tradex, Susana noticed pillow purchases were returned at a high rate, and she wasn’t thrilled with her own pillows either.

After talking to her friend Kevin Li, who had a literal collection of unsatisfactory pillows, the two came up with the concept of custom-made pillows designed to fit an individual’s needs. Pluto Pillow was born.

The Pluto Pillow starts with CertiPUR-US certified foam whose dimensions can be made to a client’s specifications, it’s then encased in a silky cover that can also be customized, customization achieved by inputting information from the customer’s questionnaires into a proprietary algorithm designed by Kevin. The result is an extremely comfortable pillow made to fit you.

What Happened After Shark Tank Update

Did Pluto Pillow Get a Deal on Shark Tank?

On Shark Tank Season 12 Episode 24, Susana Saeliu and Kevin Li entered the Tank seeking $400,000 for 5% of their customizable pillows and accepted an offer of $400,000 for 19% of Pluto Pillows, from Robert Herjavec.

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