Best of Shark Tank

PDX Pet Design – Licki Cat Brush Update

SEASON 8 EPISODE 12

PITCH

Licki Cat Brush and other innovative pet care products

ENTREPRENEUR

Jason O’Mara and Tara O’Mara

ASKED FOR

$300,000 for 15%

GOT

NO DEAL

SHARK

NO SHARK

STATUS

IN BUSINESS

PDX Pet Design is a brand of pet products designed to improve your pet’s life. Their product line includes the Licki Cat Brush, the Shru – an intelligent, interactive cat toy-companion that mimicks a small animal and operates in multiple play modes to keep your cat on its toes.

PDX Pet Design Before Shark Tank

Jason, a design engineer, and Tara, a project leads specialist, were both also avid cat lovers. The two met online, eventually married and quickly began growing their family.

Three cats later, Jason and Tara found juggling their full-time jobs with their parental duties to be a struggle.

They were desperate to find a cat product that could satisfy and entertain their cats throughout the day while they were off at work.

It wasn’t long before they came up with the idea for their intelligent cat companion, the SHRU.

Jason and Tara took their idea to Kickstarter where they raised $170,779 from over 4500 backers in 30 days.

By the time they made it to Shark Tank, PDX Pet Design had sold $250,000 worth of SHRU companions and $52,000 worth of Licki Brushes to date.

Despite impressive sales, the Sharks felt the company was overvalued, forcing Jason and Tara to leave the Tank without a deal.

PDX Design After Shark Tank

Although now widely recognized as one of the Shark Tank’s strangest pitches, PDX Pet Design is still in business and making cats and their humans everywhere happier. Their product line hasn’t changed and still includes the Licki Brush and SHRU Intelligent Cat Companion plus the SHRU feather and tail attachments.


Buy on Amazon Visit the PDX Pet Design website

Leave a Comment