|SEASON 12 EPISODE 2|
|Pitch||non-gmo, plant-based, puffed peanut snack|
|Asked For||$300,000 for 10%|
|Deal||$400,000 for 25%|
What is PNuff Crunch?
P-Nuff Crunch sells baked peanuts in a variety of flavors as a tasty and healthy snack that is both vegan and gluten-free friendly. It is made out of plant-based fibers and natural ingredients. It’s ideal for those who follow a healthy, active lifestyle but still want to satisfy their snack cravings with something guilt-free.
Who Owns PNuff Crunch?
Dr. Juan Salinas is the founder of P-Nuff Crunch, a product of his parent company Perfect Life Nutrition, founded in 2015. He’d previously spent 20 years working as a snack developer for some of the leading brands in the USA. He also competes in triathlons.
Run now as a family business, of which Juan acts as CEO of the company. The business remains active today, selling both online and to certain food distributors.
The company began to take foundation during Juan’s college years when he started to take more of an interest in exercise and healthy eating.This led him to change his major to Food Science as opposed to engineering.
While working throughout a 20-year career, Juan started to become disillusioned by what company’s were marketing on grocery store shelves as “healthy” snacks. So coupling his passion for exercise, along with his knowledge of food science and exercise nutrition, Juan set about creating what he deemed a real healthy snack.
During this time, he trialed and tested over 100 recipes until he was satisfied. He then started his business and began selling locally within the greater New York area and soon got picked up by Amazon. However, to expand his broader distribution networks, Juan realized he needed the help of an investor with expertise in the food industry.