Shark Tank Pitch Recap
In Season 10 Episode 7, Samantha Stephens appeared on Shark Tank seeking $500,000 for 20% of her oatmeal bar, Oatmeals NY.
Here’s a quick recap before we dive into the Oatmeals NY Shark Tank update.
- : He doesn’t believe the business is worth $2.5 Million.
Out - : It would take him 12 years to get his back money back.
Out - : She makes an offer contingent on getting to Starbucks and retail. She wants to replicate the Bantam Bagel model.
Offer: $500K for a 33.3% equity stake - : She believes Samantha should create a cart business that sells Oatmeals NY to corporate America in the mornings.
Offer: $500K for a 50% equity stake in the cart business. - Interested in a partnership with Lori, Samantha presents her with a counter offer.
Counter Offer to Lori: $500,000 for 30% - : She insists that Lori’s model is wrong.
- : “One offer is a bet on distribution for product you don’t have. The other is taking what you already do and replicating it in a more profitable and more efficient format.”
- Lori refuses Samantha’s counter offer. Samantha accepts Lori’s original offer and leaves the Tank with a deal of $500,000 for a 20% equity stake in Oatmeals NY.
The Sharks believe Barbara’s vision was the right way to go. Were they right? Should Samantha have gone with Barbara’s cart business idea or will she find success in retail and Starbucks with Lori?
| Season 10 Episode 7 | |
|---|---|
| Episode Number | |
| Network | |
| Air Date | December 2, 2018 |
| Business Pitch | oatmeal bar and cafe serving up a modern oatmeal experience |
|---|---|
| Entrepreneur/Founder | Samantha Stephens |
| Asked For | $500,000 for 20% |
| Deal | $500,000 for 33.3% |
| Shark | Lori Greiner |
| Business Status | Out of Business |
|---|---|
| Estimated Valuation | |
| Website | — |
The smart deal was Barbara’s deal. It wasn’t contingent on anything. Food truck sales happen all over nyc, I live here I see it all the time. She would’ve made a killing with trucks all over and franchising as opposed to taking the get rich quick contingency route of hoping to land Starbucks and look at her now. Stuck in her 350 square foot space in Greenwich village with no End game in site. Should’ve listened to barbara
Totally agree with you
Im wondering why she couldnt have done both deals..?
What a Shame…
Just saw this episode and we kept yelling at the TV to TAKE BARBARA’S OFFER! But, she didn’t hear us, and now…
I said take Barbara’s offer too.
She should done the deal with Barbara ? Starbucks breakfast menus suck!! They need it!
Barbara’s deal was far better. Starbucks was already selling oatmeal in their stores. Starbucks is hyper margin driven. Why would they ever give up margin to an unknown brand for a category that they already have filled? Lori led this woman on a bum deal!!!
Can she call Barbara?
She could stilldo the food truck idea on her own.
Hi,
I got a hole food truck for her if she like idea .
Sher heard Starbucks and all reason went out the door. Even with the other Sharks telling her why Barbara’s deal was the better one.
She should have tried to make a deal with Lori and Barbara.
Barbara Corcoran’s strategy was better
Mark had not even said if he was in or out. Mark should’ve taken her under his wing and promoted the business online where consumers could’ve designed their oatmeal on the app/website and then get it delivered at their home. A D2C model would’ve been way better.
Something else she could’ve done is bring Mark and Barbara in together and make it a cart-business along with D2C home delivery. This would’ve been the best offer hands down.