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Nui Shark Tank Update: What Happened After Shark Tank?

SEASON 10 EPISODE 6
Pitchlow-sugar, high-fat keto cookies
EntrepreneurKristoffer Quiaoit and Victor Macias
Asked For$300,000 for 10%
Deal $300,000 for 25%
SharkAlex Rodriguez
StatusOut of Business

Company Background

What is Nui?

Nui Cookies were created as a healthy substitute to snacks. The cookies were keto diet-friendly as they had low sugar and carbohydrate content and high protein content.

They came in various flavors to suit the customers’ unique taste buds. These flavors included Peanut Butter, Ginger, Snickerdoodle, Chocolate Chip, and Double Chocolate.

Who Owns Nui?

Kristoffer Quiaoit and Victor Macias were the founders of Nui Cookies. Before founding this company, the two were already seasoned entrepreneurs.

Kristoffer had already created Bright Brain Learning. His partner Victor had created Male Standards, VM Consulting, among other companies.

Although their profiles still indicate that they are in charge of Nui Cookies, the company ceased operations in 2020, and their products are no longer stocked in outlets.

Founder’s Story

Kristoffer and Victor are naturally sweet tooths. They found the company while undergoing a keto diet. As they didn’t want to miss out on cookies, they were able to find a workaround to make keto cookies.

The two started experimenting with cookies until they got their lucky break by inventing Nui cookies.

After the invention, it took the duo two Kickstarter campaigns to raise enough money to help in the mass production of the cookies.

Further, the team renamed their cookies Nui after initially naming it Keto Cookie.

The cookies are made using patented sweeteners, and they are also gluten-free. The idea to invent cookies was a great idea that was loved by many people who also couldn’t shake off their love for snacks.

This assessment is made since Nui cookies had a sales volume of $1,000,000 in 2018, even before appearing on Shark Tank.

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