Nomiku: Sous Vide Cooker

SEASON 8 EPISODE 10

PITCH

immersion circulator for sous vide cooking

ENTREPRENEUR

Lisa Fetterman and Abe Fetterman

ASKED FOR

$250,000 for 5%

GOT

$250,000 for 10%

SHARK

Chris Sacca

STATUS

OUT OF BUSINESS

Company Background

Nomiku Sous Vide Cooker from Shark Tank Season 8 Episode 10

What is Nomiku?

Nomiku is the company responsible for making sous vide cooking available to home cooks with the Nomiku Sous Vide cooking device.

Sous vide cooking uses a precise, low-temperature water bath to cook vacuum-sealed food. It’s what top chef’s worldwide use to conveniently create consistently cooked dishes.

Generally these machines were only accessible to kitchens and cost thousands – far beyond what the average home chef could afford.

Who Founded Nomiku?

Nomiku was founded by husband and wife duo, Lisa and Abe Fetterman.

Prior to starting Nomiku, Lisa was an Editor at SMITH Magazine, with a background in Journalism and Abe worked as the Senior Physicist at energy storage company, Lightsail.

Founder’s Story

In 2012, Lisa and Abe Fetterman teamed up to create a DIY, home Sous vide machine.

The aspiring chef and astrophysicist duo began teaching sous vide DIY classes before eventually starting launching Nomiku and the Sous Vide Immersion Circulator.

Now, cooking a perfect meal was as simple as clipping the Nomiku to the side of a pot of water, and placing the vacuum-sealed bag of food inside to cook.

They eventually took their idea to Kickstarter where they quickly surpassed their goal of $200,000 with over $586,000 pledged by 1,880 backers. But even with their massive success, it would be another two years before backers received their devices.

Nomiku went on to join Y Combinator, a startup incubator based in California’s Silicon Valley.

Their success attracted the attention of various investors. Before long the company had raised $875,000 in a seed round and an additional $2 million in 2015 bringing its valuation to $10 million.

By the time they entered the Shark Tank, Nomiku had made over $3 million in sales. They were a well-established business with a group of dedicated investors behind them.

What Happened After Shark Tank Update

Nomiku-Founders-on-Shark-Tank-Season-8-Episode-10

Did Nomiku Get a Deal on Shark Tank?

Nomiku left the Shark Tank in Season 8 Episode 10 with a deal of $250,000 for 10% ($2.5 million valuation) from guest shark, Chris Sacca. However, it was later revealed that the deal did not close.

Nomiku Reviews

A look through Nomiku’s reviews on Kickstarter and elsewhere, reveal mixed results. Some Kickstarter backers report that they never received the product. Even still, they managed to raise another $750,000 in a second Kickstarter for their Wifi Nomiku.

Some customers were once again left high and dry with defective units or nothing at all. While others felt the Wifi was an unneccessary feature that only added to the cost of an already expensive product.

Nomiku Competitors

Despite their new product offerings, the Nomiku struggled to create a space for itself due to competition from big name brands Anova, Breville, and Inkbird entering the sous vide market.

Is Nomiku Still in Business?

Nomiku later released a version of their Sous vide immersion circulator which included Wi-fi functionality and an app with dozens of Sous vide recipes.

Nomiku has also been working on the third generation of their Sous Vide as well as their Sous Vide Chef services.

In late 2019, Nomiku announced that it would be shutting down its operations.

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