Naturally Perfect Dolls Update




a line of dolls encouraging self-acceptance and diversity


Angelica Sweeting and Jason Sweeting


$200,000 for 20%


$200,000 for 30%


Daymond John



What is Naturally Perfect Dolls?

Naturally Perfect Dolls is a line of dolls with facial features and hair true to women of color to encourage self-acceptance and diversity.

Naturally Perfect Dolls History

Naturally Perfect Dolls began in 2015 when co-founder Angelica Sweeting realized her daughter was not happy with her appearance and wished to look more like the dolls she played with.

They developed the Angelica Doll to create a new standard of beauty for her daughter and other little girls like her.

By the summer of 2015, Naturally Perfect Dolls had successfully raised over $84,000 with 1300+ backers on Kickstarter.

Naturally Perfect Dolls Reviews

Reviews were very positive from customers who had received their dolls.

But the company had suffered from manufacturing and fulfillment issues that ultimately damaged their reputation and relationship with customers.

The company’s Facebook page features a long list of negative reviews from angry customers who’ve yet to receive their products.

Naturally Perfect Dolls After Shark Tank – Where Are They Now?

The deal with Daymond John didn’t close but the with their appearance on Shark Tank, the line of self-acceptance dolls became an instant hit and their inventory of dolls quickly sold out within days.

But the company was later forced to shut down its website as it underwent rebranding and changes to the company name due to trademark issues.


After failing to getting the Naturally Perfect Dolls back up and in good standing, the Sweetings turned their attention to a new cause.

The Sweetings initiated a new crowdfunding campaign for a line of collectible, STEM toys for girls of different ethnicities based on the elements of the periodic table.

In a Youtube video message to followers, the Sweetings discussed the reason behind their new project. The company had received numerous emails from people who felt that an African-American focused brand was inappropriate.

In response, they created the “Epic Ellements”. Unfortunately, the crowdfunding campaign for the new line of diverse dolls did not reach its goal and was cancelled.

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The rewards program has been amazing! I have an additional tip: When friends/family buy AG for your daughter, have them use your account- this racks up the points. We landed in BERRY (top tier) due to this. As a result: 1) daughter got bday and Christmas gift from AG, VIP party with just a few girls (hors d’ oeuvres, fancy mocktail, wine/champagne for adults, swag bags with miniature dolls and awesome AG mugs)- they shut the whole store down and treated the girls like true VIP’s), won an AG doll of her choice…we have seriously gotten at least $200 extra… Read more »


Extremely sad if it’s true these folks were scammers, I know MANY people of various backgrounds who’d have bought several of these. I pray someone will pick up the original doll idea and carry it forward in a positive and worth while way. Thanks for the heads up here. Sad shame indeed.

Margaret F

Check out the beautiful dolls on:


If you looking for beautiful black dolls by a black owner you want to check out brainsandbeautydolls.

Ashley Gbollie

Brains and Beauty Dolls should be added to that list. Reputable and my doll was ordered and delivered with no issue.


This piece is very informative, however, you’ve missed mentioning the largest multicultural doll company. The World of EPI. The owner an African American woman, Dr. Lisa, has created two doll lines: The Fresh Dolls ( and Positively Perfect (@PostivelyPerfectDolls). Please note more information can be found at



Kristina Simmons

It is August 2018 and I am still waiting on a delivery from a October order. I am so disappointed – I reached out several times. I asked how can you be launching more items when you have failed to deliver the 1st – This was the response: First, thank you for your feedback. A customer service representative forwarded me your email and I wanted to answer and clarify some of these points personally. It is possible to have two completely different lines of dolls with different production and shipping dates. We recently switched manufacturers for our 18inch line and… Read more »

Culture Corner

A wonderful site to buy quality toys for children of color is culturecorner. Find on Instagram @CultureCorner and Twitter #CultureCorner1.