Mush Oatmeal

Summary

SEASON 9 EPISODE 12

PITCH

ready to eat, healthy oatmeal snack

ENTREPRENEUR

Ashley Thompson and Kat Thomas

ASKED FOR

$300,000 for 10%

GOT

$300,000 for 10% with an unlimited line of credit

SHARK

Mark Cuban

STATUS

IN BUSINESS

Company Background

What is Mush Oatmeal?

Mush Overnight Oats is a nutrient-dense, refrigerated oatmeal containing beta-glucan fiber, a soluble fiber that improves insulin resistance and reduces cholesterol, and is soaked overnight in dairy-free milk, which increases the absorption of nutrients and breaks down natural starches to improve digestion and help with weight loss.

Who Founded Mush Oatmeal?

Founders Ashley Thompson and Kat Thomas met in the financial industry and loved healthy food, but found that were not many on-the-go options for busy individuals. Mush was born from the two bringing the product to farmers markets and collecting feedback. From there, they strove to create a trustworthy food brand.

Founder’s Story

They saw an opportunity to combat Americans’ love of sugar at the expense of removing fat, so Thompson and Thomas built a product and brand around a mission to make healthy food convenient and delicious so that it can be incorporated into the daily routine.

Thompson started in Manhattan and Thomas in London, and the former noted that the food in England was genuinely cleaner. The reason: too many ingredients that were hard to understand and impossible to parse. Food in America has become processed and derived from products, rather than be clean at their natural sources.

Their inspiration was driven by society’s pressure to spend money on clothes, accessories, cars, rather than something as integral to everyone’s well-being: food. So the two partners strove to create a food product that used things like dates as sweeteners rather than maltodextrin, and plant-based milk instead of traditional dairy. They believe the industry needs to shift.

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