Moki Door Step Update



aircraft-grade aluminum vehicle doorstep for rooftop access


Zach Brown and Alyssa Brown


$150,000 for 5%


$3 million for 100%


Daymond John



Having a hard time reaching the roof of your car? Zach Brown, a New England firefighter/paramedic, noticed that his petite wife, Alyssa, was also frustrated by this same issue when she wanted to load gear on top of their vehicle and Zach wasn’t home to help her out. Since they lead an active lifestyle and love outdoor sports, they wanted to solve the problem.

With no formal manufacturing or business background, they began experimenting. After lengthy prototype development and testing, they arrived at an ingenious solution.

The small, yet incredibly sturdy Moki step, hooks securely over the latches in your car’s door, and enables you to safely and comfortably reach your vehicle’s roof.

Once in place, you can use the step to easily load your favorite sporting gear or wash the roof of your car, without using a ladder or step stool.

During the product’s successful Kickstarter campaign, Zach and Alyssa received pledges of over $100,000 from more than 2,000 backers. The enthusiasm displayed by these backers demonstrated that the Moki Door Step met a vital need in the marketplace.

Although Zach knew that he had a wonderful invention on his hands, at heart he was still a firefighter/paramedic who wanted to focus on helping people and raising his family with Alyssa. That’s when they made the decision to team up with Rightline Gear to bring their invention to retail nationally.

Once the product was licensed to Rightline Gear, they added to Zach’s original design to create the Rightline Gear Moki Door Step.

Next came an appearance on TV’s Shark Tank, where the Moki Door Step was successfully pitched and sold.

Moki Door Step After Shark Tank

The deal with Daymond John did not finalize but since the company’s appearance on Shark Tank, Zach continues to be involved in the partnership with Rightline Gear. Moki Step is currently being sold online on Amazon as well as on the company website. In addition, you can find it at retailers such as REI, Duluth Trading Post, Pep Boys, and Dick’s Sporting Goods.

Product reviews for the Moki Door Step are glowing, with some calling the it the “best car accessory ever”, and others praising it as a great aid for handicapped individuals who require assistance getting into cars.

Since it can take as long as five years to finalize a patent, a challenge has presented itself in the form of knockoff products appearing on the market. While some of these may pose safety threats because they’re made of second-rate materials, others are quite well-manufactured, can support as much weight as the Moki, and cost less. These products have also received positive reviews. Zach states that he has spent his time removing more than 9,000 infringing and copycat product listings from the internet.

Currently, the Moki Door Step produces $65,000/month in revenue. While there are no plans to launch additional products in the foreseeable future, Zach is very interested in the possibility of expanding into the overseas market.

Not bad for a a guy who just wanted to make it easier for his vertically-challenged wife to load their sports gear.

Buy on Amazon Visit the Moki Door Step website

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