Moki Doorstep


PitchAircraft-grade aluminum vehicle doorstep for rooftop access
EntrepreneurZach Brown and Alyssa Brown
Asked For$150,000 for 5%
Deal$3 million for 100%
SharkDaymond John

Company Background

What is Moki Doorstep?

Moki Doorstep is a patented kind of step that allows car owners to access their vehicle’s rooftop without a hassle. Essentially, it’s a foothold that’s supported by your car’s door latch, providing you with up to three feet of elevation off the ground to ensure that you can easily reach your vehicle’s roof or roof rack.

Who Owns Moki Doorstep?

The Moki Doorstep was created and founded by Alyssa and Zachary Brown, an adventurous couple from Newington, Connecticut. Zachary Brown, a firefighter who’s an avid outdoor and sports enthusiast, realized that his wife Alyssa constantly had trouble using car-top racks. He came up with the idea due to his natural concern for her safety.

Founder’s Story

Born out of the need to allow sports and outdoor-loving car owners to safely and comfortably reach their roof racks, Zach and Alyssa launched their invention in 2017.

During the product’s successful kickstarter campaign, Zach and Alyssa received pledges of over $100,000 from more than 2,000 backers. The enthusiasm displayed by these backers demonstrated that the Moki Doorstep met a vital need in the marketplace.

Although Zach knew that he had a wonderful invention on his hands, at heart he was still a firefighter/paramedic who wanted to focus on helping people and raising his family with Alyssa. That’s when they made the decision to team up with Rightline Gear to bring their invention to retail nationally.

After the Moki Doorstep was patented, Zach and Alyssa came up with five prototypes to guarantee their customers a quality product. To ensure that he would still help people and earn more money to raise his family, Zach partnered with Rightline to help sell the products.

Once the product was licensed to Rightline Gear, they added to Zach’s original design to create the Rightline Gear Moki Doorstep.

What Happened After Shark Tank Update

Is Moki Doorstep Still in Business?

Since the company’s appearance on Shark Tank, Zach continues to be involved in the partnership with Rightline Gear. Moki Step is currently being sold online on Amazon as well as on the company website. In addition, you can find it at retailers such as REI, Duluth Trading Post, Pep Boys, and Dick’s Sporting Goods.

Product reviews are glowing, with some calling the Moki Step the “best car accessory ever”, and others praising it as a great aid for handicapped individuals who require assistance getting into cars.

Since it can take as long as five years to finalize a patent, a challenge has presented itself in the form of knockoff products appearing on the market. While some of these may pose safety threats because they’re made of second-rate materials, others are quite well-manufactured, can support as much weight as the Moki, and cost less. These products have also received positive reviews. Zach states that he has spent his time removing more than 9,000 infringing and copycat product listings from the internet.

Currently, the Moki Step produces $65,000/month in revenue. While there are no plans to launch additional products in the foreseeable future, Zach is very interested in the possibility of expanding into the overseas market.

Not bad for a a guy who just wanted to make it easier for his vertically-challenged wife to load their sports gear.

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