Miso Media: Guitar Learning App

SEASON 3 EPISODE 9
PitchMusic education software connecting students with teachers
EntrepreneurAviv Grill
Asked For$300,000 for 5%
Deal$300,000 for 8%
SharkMark Cuban
StatusOUT OF BUSINESS

Company Background

What is Miso Media?

The Miso Media Music app is one that teaches its users how to play stringed instruments. Just by opening the app and plugging in your instrument to a user can learn step-by-step how to play their instrument of choice. App developer Aviv Grill called the app similar to Guitar Hero, with the singular difference being that the user is playing a real instrument.

Who Owns Miso Media?

Aviv Grill was raised by two leaders in the music industry. His mother was an opera singer, and his father was a sound engineer. As a result, it seemed natural that Aviv should also dive into the industry. Since he began his career many years ago, Aviv has jumped around to a variety of tech and entertainment-based companies.

Founder’s Story

When he created Miso Media, Aviv targeted musicians and novices alike. As the popularity of his app grew, he gradually began to catch the attention of award-winning artists like Justin Timberlake and Ingrid Michaelson. After a few years, he began an investment round with Google, a company that ended up investing $100,000 into Aviv’s business.

Creating an app in a mobile-driven world is both easy and difficult. The former is because our society is so involved in downloading the latest apps, and the latter is because there is so much competition. Despite this, Aviv managed to develop the Miso Music app, which became a great hit amongst those who wanted to quickly and easily learn how to play a string instrument. In short, his inspiration was to share the love of music, which he had known his whole life, by empowering everyone to learn how to play.

Although his company started out strong, it soon entered a downward spiral. Part of the app’s purpose was to serve as a marketing tool to sell sheet music. In 2013, the company closed officially, citing financial difficulties and a lack of money.

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