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Mavens Creamery: Macron Ice Cream Sandwiches

Summary

SEASON 10 EPISODE 20

PITCH

macron ice cream sandwiches

ENTREPRENEUR

Gwen Nguyen and Christine Nguyen

ASKED FOR

$400,000 for 10%

GOT

$400.000 for 25%

SHARK

Barbara Corcoran

STATUS

IN BUSINESS

Company Background

What is Maven’s Creamery?

Maven’s Creamery sells macarons, small round cake desserts originating from France, with a meringue-like consistency. They’ve added a twist, combining various high-quality flavors of ice cream and cheesecake to create a delicious treat. They also produce signature frozen ice cream macaron sandwiches.

Each of their 30 plus flavors is made from natural products, avoiding artificial sweeteners, flavors, preservatives, and other harmful ingredients. Each new flavor they launch goes through a research and development process, ensuring it meets a high standard. They guarantee smiles!

Who Owns Maven’s Creamery?

Maven’s Creamery was founded in 2014 by two Californian sisters, CEO Gwen Nguyen, and COO Christine Nguyen, of Vietnamese descent. Neither admits to having much culinary experience or formal training before getting started. They drew most of their inspiration for their new dessert ideas and how to create them from the internet.

Today, both sisters remain very active in the business, acting as executives on the board of four, and employing staff to operate a full-manufacturing plant. The company continues to do well and grow, selling its desserts in over 100 independent stores and over 50 super-markets across the USA.

Founder’s Story

Both ladies cite their father as the main inspiration for starting their own business. An immigrant to the US from Vietnam, post the war in the mid-70s. He put himself through college and held down two jobs to support his family. However, his unfulfilled dream was always to start his own company.

So they wanted to help fulfill his dream. They started making their macaron desserts out of their parent’s garage before progressing to a small commercial kitchen. In 2015 they introduced their products to a local, independently owned dessert shop in Northern California, and all 400 sold out in a matter of hours.

Buoyed by their success, they started selling online and through more local retailers at $3-4 per dessert and generated sales of over $2 million by 2018. Which is around the time they started looking for investors to help scale the business and increase production.

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