Friday September 24, 2021

Magic Cook

SEASON 6 EPISODE 10
Pitch portable cooking containers and bottles
Entrepreneur Sharon Yu
Asked For$100,000 for 20%
Deal$100,000 for 33%
SharkDaymond John
StatusIn Business

Company Background

What is Magic Cook?

Magic Cook is a line of ingenious food containers that act as a standalone cooking devices. The vessel uses a nesting system in which a pressure sealed lower section uses a heat pack to boil water, while food is placed in the upper container to cook.

Who Owns Magic Cook?

Founder Sharon Yu is an entrepreneur who established her first business in 1999 and has a background in the promotional product industry.

The bulk of her experience is in production and sales in the manufacturing sector for products that are made in China.

She has founded several enterprises since, including Dynamic Solutions Group, Minime 3D, and China Sourcing Company.

Founder’s Story

Yu’s inspiration for the product was natural disasters. Hurricane Sandy got her thinking about how vital it was to always be prepared, and how much of a challenge it was for those who were unable to cook because of the mass power outages during the storm.

Yu is also an avid camper and hiker, finding there was a gap in the market for those wanting to prepare a healthy meal outdoors with minimal equipment, and at a reasonable price. After two years of research, she finally came up with the perfect concept to fill that gap.

What Happened to Magic Cook After Shark Tank Update

Is Magic Cook Still in Business?

Multi-use camping equipment company Magic Cook is still in business. Customers can purchase its range of products from its website, Amazon, retail stores in the USA, and distributors worldwide.

The company has since expanded its range of portable cooking and food containers, including re-heatable flasks for beverages and backpacks that offer shade protection and mini-fans for keeping the user cool. Headquartered in Chino, California, the company has around 40 full-time employees now. Being a hiker and climber herself, founder Sharon Yu still plays an active role in the business, especially in its research and development.

The premise for Magic Cook is to store and reheat food without the need for fire, electricity, or gas. Designed for use in the case of an emergency (hurricanes, floods) or for those who enjoy an outdoor lifestyle. MRE’s (Meals Ready to Eat) have long since seen active use in the military as a source of nutrition for soldiers on operational deployments.

Simply pouring water onto an included heater pad emits hydrogen gas, which warms up the food inside the bag storage system. These products have since transitioned to hikers and campers. Meal Supply Kit is one of those companies targeting the civilian market with their range of boil-in-a-bag meals.

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