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LugBug Shark Tank Update: What Happened After Shark Tank?

Summary

SEASON 10 EPISODE 2

PITCH

accessory for easy car seat handling and carrying

ENTREPRENEUR

Nathan Day

ASKED FOR

$300,000 for 10%

GOT

NO DEAL

SHARK

NO SHARK

STATUS

IN BUSINESS

Company Background

What is LugBug?

Parents experience enough strain without adding physical injuries. But the unfinished design of traditional baby carriers is often the cause of just that. Fortunately, there is a solution. With its patented lock and swivel design, the Lugbug handle allows parents to avoid much of the strain that comes from handling unwieldly baby carriers. Its proven dynamic clamp will fit securely over any carriers handle, and the locking swivel allows for the the ergonomic hand grip to be set to the perfect position.

Who Owns LugBug?

Who is behind this marvelous device? Look no further than Nathan Day, who, as a first time father, invented the Lugbug with a frontline perspective. Day continues to peruse ergonomic solutions with his company Lugbug, and is now the happy father of three young girls.

Founder’s Story

After dislocating his shoulder carrying his first daughter in her car seat, Day set out to design a solution for parents everywhere. Realizing that the traditional design of the handle for conventional baby carriers forgets to accommodate the overworked parent, Day began work on a prototype surrogate handle system, one which would offer more comfortable carrying positions and ergonomic support.

He took his design from sketches to manufacturing but with little retail sales or marketing experience, the prospect of launching the resulting product seemed daunting at first.

Luckily for parents everywhere, Day seized upon the local marketing talent of Gilbert, Arizona, and was able to launch his product, the Lugbug handle, in October, 2015. Since than the companies product line has grown to include a delightful line of Lugbug apparel. As for Day, he continues to pursue his dream, one he describes as “Solving the world ergonomic problems one infant carseat at a time.”

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