SEASON 12 EPISODE 10
spreading empathy, love and connection through ethically hand-crafted bracelets
Chrissie Lam and Gladys Lam
$250,000 for 5%
What is Love Is Project?
Love is Project is a bracelet that is designed creatively to spread love. The bracelet is made of high-quality beads that are designed neatly to make a beautiful accessory. The Love is Project bracelets are available in a variety of lovely colors. The bracelets are embodied with the powerful word ‘love,’ which helps people thrive in a cruel world.
Who Owns Love Is Project?
Chrissie Lam and her mother, Gladys Lam, are the mfounders and owners of the Love is Project business. Chrissie worked in the corporate fashion industry, but she left the job to focus on the love is Project business.
As a travel enthusiast, Chrissie visited Kenya, a country whose culture is admirable. Chrissie met a group of women making gorgeously beaded items in Kenya. She loved the items and thought she could use the beads to make bracelets that spread love and empathy.
Ideally, the bracelets have successfully spread love across the world, and people love them. The Love is Project business has expanded. Other than bracelets, they make necklaces, pet collars, and many beaded items. The business has created employment opportunities for artisans and bracelet sellers.
Like any other business, Love is Project has had its fair share of challenges. Notably, the business has experienced financial constraints while growing, and this has gotten it into debts.