Best of Shark Tank

Light Film (Power Decal) Update



LED backlit logos and decals for your vehicle window


George Podd and Rolf Schwartz


$100,000 for 5%


$100,000 for 70%


Daymond John and Robert Herjavec



Light Film was invented by two friends Rolf Schwartz and George Podd. It is a peel-off, solar-powered sticker, sensitive to light and motion, and can be transferred to a car window. George was an industrial designer, while Rolf was a financial expert, making them an excellent team for this innovation. The duo had targeted Light Film to young soccer and football fans as a way of expressing their love and support to their favorite teams. However, it would take Rolf and George some time to license and distribute their product as it still had many developments underway.

The two partners entered Shark Tank and presented their company, Light Film LLC. They were seeking a financial boost and business expertise from the sharks. At the Shark Tank, Rolf and George asked for $100,000 in exchange for a five percent equity in their company. The Sharks saw incredible potential in the product but were doubtful that $100,000 was enough to finance the entire project. After extensive negotiations, the two got $100,000 plus unlimited financing from one of the Sharks in exchange for a 70% equity of the company. Should they accept the offer, Daymond John also offered to facilitate the company’s licensing arrangements. Although it was not their initial plan, the partners accepted the offer, and this is hailed as one of the most significant Shark Tank’s success stories.

Light Film After Shark Tank – Where are They Now?

Before their appearance on Shark Tank, Light Film LLC was yet to distribute a single product to their clients. However, partnering with the Sharks took the Light Film LLC company, which was rebranded ‘PowerDecal’ to a whole new level. They secured licensing deals from numerous top sports confederations and over two hundred renowned colleges. They have made light decals with a wide range of themes, including pet, Fire and EMS, military, among others. Even better, the product gained massive traction with most sports leagues, which led to massive production of customized decals representing the NFL, NHL, NBA, and MLB.

During the day, the PowerDecal is just a regular sticker, while at night, it lights up, showing off its eye-catching LED lights. You can find it at Best Buy’s all over the United States and in numerous gift stores across the world. The company, PowerDecal LLC, is also renown for the production and sale of other promotional material with similar patented technology.

Currently, PowerDecal LLC Holdings is a team of three executive members, two investors, and two employees, and its revenue stands at $400,000.

Its customers wildly applaud Power Decal as a great compliment to their cars. It is also a brilliant way of showing love and support to almost everything, including sports teams, pets, and professions. However, according to client reviews, some customers were not impressed with the product. They claim to have experienced numerous hitches with timely delivery and prompt response to their queries.

Visit the Power Decal website

2 thoughts on “Light Film (Power Decal) Update”

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