|SEASON 11 EPISODE 4|
|Pitch||mail-in knife sharpening service|
|Entrepreneur||Marc Lickfett and Mikael Soderlindh|
|Asked For||$250,000 for 20%|
|Deal||$250,000 for 35%|
|Shark||Lori Greiner and Rohan Oza|
What is Knife Aid?
Knife Aid is an amazing and simple service, that allows you to send and sharpen your knives by mail. First, Knife Aid sends you a knife-proof envelope, you mail your knives, and team of expert craftsmen renew your blade to a razor edge, sharper than the day you bought it.
Who Owns Knife Aid?
Knife Aid was founded by Swedish entrepreneurs Marc Lickfett and his business partner Mikael Soderlindh. Marc is the founder of Kind & McGaw a trusted art printing and framing business, while Mikael is the founder of Happy Socks, a Swedish sock retailer. Both businesses have been operational for 13 years.
When Marc and Mikael partnered up, they wanted to create a sustainable business based on the concept of reusing something people already own.
They realized that knife sharpening takes a commonly replaceable tool and turns it into something you will keep and use for the rest of your life.
At the same time, the age-old craft of expert blade repair is beginning to disappear. The majority of knife related accidents are due to using a dull blade, and sharpened knives are actually safer and more efficient. Their goal was to create the fastest and easiest knife sharpening service in America.
What Happened After Shark Tank Update
Is Knife Aid Still in Business?
Knife Aid is still active to this day, and their service can be ordered directly from their website, or even in person at their headquarters in California.
Their service deals with orders sized from 4 to 14 knives. They gained significant exposure during their Shark Tank appearance in 2020, after striking a deal in the hallway with Lori and Rohan for $500,000 at 20%.
Unfortunately, after the episode aired, the deal with Lori and Rohan never closed. Despite this setback, Knife Aid is still alive and well. As of June 2021, they reported an annual revenue of $2 million.