Jada Spices: Chicken Salt

SEASON 12 EPISODE 4
Pitchplant-based, vegan chicken salt and spices
EntrepreneursDr.Khasha Touloei and Maynard Okereke
Asked For$250,000 for 20%
Deal$250,000 for 33%
SharkBarbara Corcoran
StatusIN BUSINESS

Company Background

What is Jada Chicken Salt?

Jada Spices Chicken Salt is a product and nutrition company which produces healthy, vegan alternatives to many commonplace cooking ingredients.

Along with being healthy and vegan, all of the company’s products are also GMO-free and Kosher certified.

The current product line includes their famed Chicken Salt, of which there are five varieties, Turmeric Salt, Plant-Based Porkless Mix, Plant-Based Chick’n Mix, and Plant-Based Mediterranean Chick’n Mix.

Who Owns Jada Chicken Salt?

Jada Spices Chicken Salt was founded by Khasha Touloei. Prior to starting the company, Khasha was focusing on his education with the goal of becoming a medical doctor.

He received his medical degree in 2012 from the College of Osteopathic Medicine of the Pacific in Pomona, California and has since become a board certified dermatologist.

Based in Pasadena, California, his areas of expertise include acne vulgarus, acne rosacea, psoriasis, skin cancers, moles, and more.

Founder’s Story

Jada Spices Chicken Salt began with the frustrations of a medical student. While pursuing his D.O., Khasha noticed patients struggling with high blood pressure and type two diabetes were often noncompliant with proposed diet changes.

He felt this resistance to change was likely tied to taste and flavor more than any other factor, and thus wondered if healthier options were made to be more appealing, people, particularly medically vulnerable people, would be more willing to eat them.

This led to the development of Jada Spices Chicken Salt, and later their plant-based vegan mixes. Khasha aimed to help make healthy cooking easier, tastier, and ultimately more accessible.

Jada Spices Shark Tank Update

Did Jada Spices Get a Deal on Shark Tank?

On Shark Tank Season 12 Episode 4, Dr. Khasha Touloei and Maynard Okereke entered the Shark Tank seeking $250,000 for 20% of their vegan chicken salt and spices business, and accepted an offer of $250,000 for 33%, from Barbara Corcoran.

Is Jada Still in Business?

Today, Jada Spices remains open for business and is currently thriving. Their products are currently available for purchase on Amazon, where their original Chicken Salt is especially popular with over three thousand ratings and nearly five stars, as well as on their website, jadaspices.com.

The company boosts their online presence and visibility through their ongoing blog posts, news appearances, and recipe suggestions, and looks forward to potentially expanding their product line to include additional plant-based mixes and seasonings.

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