|SEASON 3 EPISODE 2|
|Pitch||Collapsible cargo rack for truck beds|
|Asked For||$100,000 for 10%|
What is InvisaRack?
Invis-A-Rack fits your pick-up truck and is a retractable rack system for storing or transporting items, namely sporting equipment like kayaks and mountain bikes. Racks are not always aesthetically pleasing when not in use, typically outside of weekends, when commuting to work. It also assembles and disassembles in under 30 seconds.
Who Owns InvisaRack?
Donny McCall, from North Carolina, is the inventor of Invis-A-Rack. A former US Navy Technician and University of North Carolina graduate. He continues to run three businesses. Perrycraft, the company he’s run for close on 40 years and where he developed Invis a Rack. They manufacture roof racks, truck racks, etc., for the motor vehicle after sales market. Second, Pinpoint Local, a digital marketing agency he owns that focuses on local marketing. He also runs Get Outside Events, LLC that runs outdoor sporting events.
The idea for the device sprung came from Donny’s wife. She hated driving around in their truck to do school runs and grocery trips with racks on it—feeling it looked like a work truck. So, Donny made his truck racks retractable, remaining hidden when not in use. As he already owned his own company specializing in after-sales products for trucks, it wasn’t hard to source materials, etc. He managed to sell about 150 units and made about $50,000 in sales, manufacturing the parts from materials he’d sourced in the USA. However, the business was far from profitable, and he started looking for investors to help it grow.
What Happened After Shark Tank Update
Is InVisaRack Still in Business?
The company remains in business, especially after Donny’s Made-in-America stance won him some favor. Dee Zee Inc., a leading manufacturer of light truck accessories, acquired worldwide exclusive licensing rights to Invis-A-Rack. Dee Zee is committed to US manufacturers, and so Donny was a good fit for their market.