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Ice Shaker Shark Tank Update: What Happened After Shark Tank?

SEASON 9 EPISODE 4
PitchVacuum-insulated steel water and shaker bottle
EntrepreneurChris Gronkowski
Asked For$100,000 for 10%
Deal$100,000 for 15%
SharkMark Cuban and Alex Rodriguez
StatusIN BUSINESS

Company Background

What is Ice Shaker?

For those familiar with the sports world, the name Gronkowski is one they will recognize. This prominent sports family is behind Ice Shaker, an insulated tumbler cup for shaking up protein powder and keeping it cold.

There is no doubt that the tumbler market is a saturated one, with just about every major company producing one in some way or another. What sets Ice Shaker apart from its competitors is its ability to keep a drink cold for over 30 hours. Most of the products on the market right now do one or the other. They either act as a shaker to mix protein shakes or as a tumbler to keep your drinks cold. The Ice Shaker does both.

Made BPA-free from kitchen-grade stainless steel the Ice Shaker is a double-wall, vacuum-insulated bottle that will keep your drinks cold for many hours. The 26oz version is the one that works for 30 hours, while the bigger 36oz tumbler can keep a drink cold for up to 40 hours with ice in it. The tumblers feature fill lines for easy measuring, a screw-in agitator, a sealed leak-proof lid, and an easy-to-carry handle.

Founder’s Story

As mentioned, the name Gronkowski is synonymous with sports, with four out of the five brothers being stars of either the NFL or MLB. Chris Gronkowski was one of the NFL stars. When his career with teams like the Dallas Cowboys, Indianapolis Colts, and Denver Broncos came to an end, he put his entrepreneurial skills to work and developed Ice Shaker.

Chris wanted to find something that he could use all day long, not having to change from a tumbler to a shaker and vice versa. But after searching, he realized that there was nothing on the market quite like that, no one cup that could do the job of two. That is when, with the help of his four brothers Gordie, Rob, Dan, and Glenn, Chris decided to stop searching and start producing.

Once Chris was happy with the design prototype, he started producing and marketing Ice Shaker. In the six months of operation leading up to the tumbler’s appearance on Shark Tank, they had already sold $80,000 worth of cups. The product was for sale on the website and was also available on Amazon and a few select retail stores.

What Happened After Shark Tank Update

Is Ice Shaker Still in Business?

Making that deal with Mark and A-Rod was a home run for Chris and Ice Shaker. After being on the show, sales quickly went from $80,000 before to over $3 million in the year that followed.

A quick visit to their website shows that the product lines have grown considerably from the original 26oz cup to several different versions and sizes of cups, as well as protein powder, accessories, and apparel.

On Amazon, Ice Shaker has a rating of 4.6 stars and has rave reviews, with many customers stating that it is the best tumbler they’ve ever used.

While it’s a big step to be on Amazon, Chris had accomplished this well before appearing on Shark Tank. The deal ramped up sales on the brand’s website, which now accounts for the majority of their online sales.

Ice Shaker is available in retail stores across the country as well. Chris says they have a hard time keeping the cups in stock because of such high demand.

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