SEASON 7 EPISODE 6
ready to drink hot coffee
$300,000 for 10%
What is HotShot?
HotShot is a hot coffee beverage that is packaged in cans. The product is available in five flavors: Caramel, Chocolate, Black, Espresso, and French Vanilla. The coffee is brewed to 140 degrees and thanks to its novel technology, the coffee remains hot. Additionally, a user can hold the coffee without getting burnt.
Who Owns HotShot?
Danny Grossfeld is the founder of HotShot USA. Before launching HotShot USA, he was already a proven businessman. Danny is the current President of HotShot USA.
Inspiration can hit you anywhere, and this statement accurately captures how the HotShot USA was founded. One early morning before a business meeting in Japan, Danny went out looking for coffee. He was ‘unable’ to find hot coffee. Having given up, he retreated to what seemed like a ‘cold coffee refrigerator’. However, it wasn’t a refrigerator; it turned out to a hot canned coffee.
That was the beginning of HotShot USA. When he got back to the country, he tried to replicate the successes of canned coffee in Japan. Danny spent six years to finalize his invention. In the six years, he had spent approximately two million dollars. However, having spent that amount, HotShot had not made any sales. All he got were inquiries, but they didn’t lead to any sales.
Despite the challenges, Danny was motivated to keep innovating. Apart from developing HotShot drinks, he also developed HotBox to hold nine cans and keep the coffee warm for up to three months. The innovation and resilience are what earned him a spot on Shark Tank.