|SEASON 4 EPISODE 15|
|Pitch||Pillow case with a hood attached|
|Entrepreneur||Christopher Hindley and Rebecca Rescate|
|Asked For||$90,000 in 15%|
|Deal||$90,000 for 20%|
What is Hoodie Pillow?
While traditional travel pillows are a comfortable luxury, they often make for a bulky accessory.
Outside of their intended use, they’re not exactly something you’ll keep wrapped around your neck while traveling. And they look silly attached to your carry-on while in transit from one gate to the next.
If you feel the same, you’ll love the Hoodie Pillow! Travel in style, comfort, and warmth with this conveniently designed piece of apparel with a built-in inflatable pillow that deflates and rolls away when not in use.
Who Owns Hoodie Pillow?
The Hoodie Pillow is co-founded by Chris Hendley and Rebecca Rescate. Chris, a family man with a background in digital marketing, happened to work at the same company as Rebecca’s husband. Rebecca has made a career of being an entrepreneur, already well known to Shark Tank fans for her appearance on an earlier episode with the hugely successful CitiKitty Cat Toilet Training Kit.
Both remain executive members of the board in the company. They’ve extended their product line to include easily packable and portable travel pillows, bags, blankets, beach accessories, and a kid’s range of snuggle blankets. All of which are available online at their website for purchase.
Chris designed his hoodie pillow while experiencing what countless millions of newborn parents experience the world over, sleep deprivation. However, Chris had it threefold, as his partner had just given birth to triplets!
It proved a handy accessory during late-night feedings to catch a power nap. It wasn’t long before friends and family started commenting on it, asking if they too could get one? And so Chris thought he might be onto something, not only to benefit new parents but students, travelers, etc. He successfully got the design patented in 2012. He then approached Rebecca, who he’d admired from previous Shark Tank episodes, to see if she’d be interested in investing in the company, as well as to offer guidance.
With her on board, they started having success, selling over 3000 Hoodie Pillows in a short matter of time through online channels. They also got feature spotlights for their product on Good Morning America and The Today Show.
As interest spiked and more orders started coming in, they decided it was now time to scale and began looking for investors to assist in the process of mass production, marketing, and distribution — as well as ironing out some early on design features that needing addressing.