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Hillbilly Brand’s Shark Tank Tale: Redneck Apparel After Shark Tank

Shark Tank Recap

In Season 2 Episode 4 , Mike Abbaticchio and Shon Lees appeared on Shark Tank seeking $50,000 for 25% – a $200,000 valuation for their redneck appreciation brand, Hill Billy Brand.

Here’s a quick recap before we dive into Hill Billy Brand Shark Tank update.

The Negotiations

  • : He’s interested in licensning but has no interest in competing in the retail business – the most brutal business on earth.
    Out
  • : Believes licensing is the way to go, but she doesn’t have those contacts.
    Out
  • : He wants 100% of the name, only if they can get Jeff to come in
  • : He’s willing to join Robert, but only if Daymond comes in.
  • : Joins Robert and Jeff.
    Offer: Daymond, Robert and Jeff at $50K for 100% + 7% royalty to Mike and Shon
  • :
    Counter Offer: $100K for 10% + 7% royalty to Mike and Shon
  • : Joins Robert and Jeff.
    Offer: Daymond, Robert and Jeff at $75K for 100% + 7% royalty to Mike and Shon
Episode Info
Season 2 Episode 4
Episode Number
Network
Air DateApril 8, 2011
Pitch Info
Business Pitch Clothing for rednecks and truckers
Entrepreneur/Founder Mike Abbaticchio and Shon Lees
Asked For $50,000 for 25%
Deal $75,000 for 100% + 7% royalty on future licensing deals
Shark Daymond John, Robert Herjavec and Jeff Foxworthy
Business Info
Business Status In Business
Estimated Valuation
Websitewww.hillbillybrand.com

After Shark Tank Update

Where Are They Now?

The HillBilly Brand has grown into a company of stable success since it first began with a few shirts, hats, and a truck for a shop.

Now, with Abbaticchio and Lees still at the helm, its country-style fashion, accessories, iced teas, and lemonade are sold online through the HillBilly Brand site. 1

The HillBilly Brand has also transitioned into making bourbon too but its currently only available for sale in 11 U.S. states. 2

  1. Hillbillybrand.com[]
  2. Hillbillybourbon.com[]
Check back soon for more Shark Tank Updates including who is who from the Sharks to guest sharks, the best of Shark Tank, and resources to help you start your own business and get on Shark Tank!

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