Best of Shark Tank

Hatch Baby Update

SEASON 7 EPISODE 14

PITCH

smart sound machine and night light

ENTREPRENEUR

Ann Crady-Weiss and David Weiss

ASKED FOR

$250,000 for 2.5%

GOT

$250,000 convertible note at $7.5 million

SHARK

Chris Sacca

STATUS

IN BUSINESS


Hatch Baby (now renamed as Hatch) was founded by Dave and Ann Crady Weiss. Meeting in their workplace, both had experience of running product, engineering, editorial, design, community and marketing teams. They believed technology could be used to enhance and improve lives. After the birth of their first child, Ann began to look for a way to use technology to improve sleep for herself, her baby and David, who was suffering from insomnia at the time.

Hatch Baby was born from this.

Their initial product was Rest, a night light combined with a sound machine that is controllable through smartphone app. It allows parents to promote their child’s sleep by allowing control of lighting, sound and setting a time to rise, promoting routine.

Ann Crady Weiss and Hatch Baby appeared on the TV series Shark Tank in 2016. They asked for $250,000 in exchange for 2.5% of their product Hatch Grow, a changing pad that allows parents to track their child’s weight, length, and changing routine. It works in conjunction with another app, keeping track of the relevant data in an easy, accessible format.

Ann secured the investment from guest shark Chris Sacca, although in exchange for 25% equity.

Since appearing on the show, Hatch Baby has gone from strength to strength. They have expanded their range to include Rest +, which is an updated version of Rest and offers additional features such as being controllable via Alexa and incorporating an audio monitor.

Restore is a further version of the product, this time created with adults in mind. In the same vein as the Rest and Rest +, it is an all-round sleep system, which allows you to create a routine, set wind-down content to encourage sleep together with appropriate lighting, together with a gentle alarm to wake up gradually in the morning. As with the children’s versions, the device is controllable by a smartphone app.

Hatch also offers a range of other products such as supplements for sleep and bedding, and eye cream to brighten your complexion upon waking.

Hatch Baby rebranded itself as Hatch, and made some changes such as increasing their social media presence. Their website is sleek and user friendly and features many reviews from customers who have loved Hatch products.

Ann and David continue to develop products designed to enhance and improve the lives of parents and their children everywhere.

They also offer products for caring for your child during the day.

Buy on Amazon Visit the Hatch Baby website

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