|SEASON 8 EPISODE 21|
|Pitch||safe brake biking for kids|
|Entrepreneur||Brian Riley and Kyle Jansen|
|Asked For||$500,000 for 10%|
|Deal||$500,000 for 15%|
What is Guardian Bikes?
Guardian Bikes offer a line of bicycles, unconventionally designed to be safer for children to ride than traditional bicycles.
The company invented a brake system that is implemented on their bikes, which is designed to prevent wheel lock and over the handlebar falls.
There are additional ergonomic design functions that aid in their ability to keep riders safe.
Who Owns Guardian Bikes?
CEO Brian Riley started the company with his partner Kyle Jansen after his grandfather was in a bicycle accident, which caused him to go over the handlebars, breaking several bones and placing him in traction.
Riley has been an “idea guy” for some time, getting his start at a development firm in San Luis Obsipo, before moving to a venture capital firm geared towards innovative ideas.
It was through this program that he developed SURESTOP, the brake technology that would eventually lead him to designing his own line of bicycles.
Brian Riley was inspired by his grandfather’s cycling accident to make bicycles safer. His grandfather was riding a bicycle when he was suddenly cut off by a car.
Riley’s grandfather grabbed the bike’s front brakes to save himself, which resulted in locking the front wheel. However, the inertia force threw him over the handlebars causing him to fall headfirst. Though he did not suffer paralysis, he escaped with several broken vertebrae.
After the scenario, Riley thought of how severe his granddad’s accident could have been prevented from happening and figured the answer as a university student. In 2012, he launched SureStop, a one lever braking system that equates force on both wheels when the brake is applied.
He created a device that allowed for one-handed brake operation and quickly licensed that to major bicycle manufacturers.
SureStop technology automatically adjusts to change in speed with the rider’s weight distribution. The technology also lowers the chances of a bike flipping over and prevent a lift on the rear wheels in cases of a sudden stop.
Riley later realized that the brakes were not put in kids’ bikes and then decided, with his business partner Kyle Jansen, to start their own company, Guardian Bikes, which sells kids’ bikes fully equipped with the SureStop technology.
The secret to the Guardian Bikes is their brakes. When you squeeze the hand brake, equal force is applied to your front and rear brakes, reducing the chances of injuries or a wipeout.
The success of his brake allowed him the opportunity to expand into manufacturing his own bikes. He realized that a high-quality, high-safety children’s bicycle was not being manufactured and reoriented his business to fill that gap in the market.
What Happened to Guardian Bikes After Shark Tank Update
Did Guardian Bikes Get a Deal on Shark Tank?
On Shark Tank Season 8 Episode 21, Brian Riley and Kyle Jansen accepted an offer of $500,000 for 15%, from Mark Cuban.
Is Guardian Bikes Still in Business?
Today, Guardian Bikes continue to manufacture their bicycles with a focus on products for children. They offer their products online, with a handy tool to find the appropriately sized bike for your child.
They have also partnered with distributors to make their products available in stores across North America. While not presently making an adult-sized bicycle, they have partnered with Schwinn to create a value-priced product available through Walmart.