Best of Shark Tank

Go Oats Oatmeal Bites Update

SEASON 12 EPISODE 2

PITCH

oatmeal in a ball

ENTREPRENEUR

Nahum Jeannot

ASKED FOR

$150,000 for 10%

GOT

$150,000 for 20%

SHARK

Barbara Corcoran

STATUS

IN BUSINESS

Nahum Jeannot is the Founder and Chief Oatmeal Officer of GoOats, which he made a soft launch in 2017. GoOats are a delicious combination of oats and milk that are sweetened perfectly. They are meant to be a perfect and ready snack at all times of the day. They are conveniently ready for a consumer to heat them and dine in satisfying oatmeal-in-a-ball.

GoOats Motivation

The entrepreneur Nahum Jeannot was preparing for Hyatt Regency’s grand opening as the head chef and realized that finger-food was missing from the menu. He needed to think of something fast and save the day, ensuring everything matched up to perfection. Nahum drew inspiration from his Mother and Grandmother’s oatmeal prepared with absolute perfection and was a regular menu for Nahum and his Siblings. The oatmeal was made from scratch with ingredients that left a unique taste in the meals. He turned the oatmeal in bowls to oatmeal bites that were handheld.

Nahum received numerous positive feedback that compelled him to more oatmeal bites and eventually launching GoOats Oatmeal Bites. He formed a foundation by leasing food-preparation space in Virginia. The move allowed him to grow and thrive, perfecting his bites and marketing them.

Sales before Shark Tank

GoOats variety packs were in packs of 4 or 8, including I or all the flavors apple cinnamon, brown maple sugar, blueberry, and cran-walnut. Countrywide wide the product was placed in Whole Food stores. The business’s success compelled Nahum to expand the business, and he thus decided to pitch at Shark Tank for funding.

Appearance on Shark Tank

Nahum pitched his oatmeal in a ball idea requesting $150,000 for 10% and managed to land a deal worth $150,000 for 20% with Barbara Corcoran.

GoOats after Tank Shark Appearance

Sales for GoOats products skyrocketed after Shark Tank’s appearance, and the company had to invest in production to match the demand while ensuring quality. Mentors have helped Nahum run the company in production and marketing matters, which has culminated in tremendous successfor the company. By 2020 he won in the SCORE’s Perfect Product Pitch. GoOats partnered with SLC Group Holdings, who always identify passionate entrepreneurs and mentor them towards success.

Current Status

GoOats is still in operation with significant benefits. Nahum has expanded to different products and flavors, and the products are currently available in 20+ Heinen’s and 60+ Whole Foods stores across seven States of America. He has further managed to sell the products through Amazon with positive feedback on the products. The products are made with different all-natural products, including milk, cane sugar, sweet cream butter, and natural flavors. They do not have additional preservatives, which makes them popular among customers of different ages. They can easily be stored in freezers and refrigerators with easy cooking techniques suiting customer preferences. The company is also making significant sales on its website.

Although COVID 19 has slowed sales and production significantly for GoOats, Nahum is hopeful that the company is strong enough to stand the tide and is currently planning strategies for a comeback. He remains patient and confident about his products.

Buy on Amazon Visit the Go Oats Website

1 thought on “Go Oats Oatmeal Bites Update”

  1. I am “going” everyday with GoOats, sharing them with friends and family. My gosh are they good!! And once you know to to perfect the cooking time, you will be on the GO! So delicious. So Good. Just one of those real good inventions, that make you feel good to! Thanks to Mr. Nahum for keeping America on the GO!

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