Freshly Picked

SEASON 5 EPISode 15
Pitchhigh quality baby moccasins
EntrepreneurSusan Petersen
Asked For$150,000 for 10%
Deal $150,000 for 25%
SharkDaymond John
StatusIN BUSINESS

Company Background

What is Freshly Picked?

Freshly Picked moccasins are the perfect pair of stylish and comfortable baby shoes. The moccasins are hand crafted from the high-quality genuine leather, so they are made to last. Their soft soles are designed for your child to extend their toes, so they gain balance as they learn to walk.

Who Owns Freshly Picked?

Susan Peterson has been the founder and CEO of Freshly Picked since 2009. As a new mother, Susan was looking for innovative ways to help pay her bills. In 2006 she opened an Etsy shop and started selling homemade baby blankets, which slowly gained new customers via word of mouth.

Founder’s Story

The inspiration for the Freshly Picked moccasin didn’t come until 2009, after Susan had her second child. When she struggled to find a baby shoe that would fit her son’s chubby feet, Susan decided to design her own.

The original pair of Freshly Picked moccasins was made from scrap leather at Susan’s kitchen table. In this time, Susan taught herself how to sew, and worked through 6 different designs until she had the perfect pair of baby moccasins.

In order to fund her new business, Susan sold $200 of scrap aluminum from a pile of recycled windows. With that money Susan purchased a single hide of leather and produced her first 40 moccasins.

From there her business never stopped growing, even though it was slow at first. By the year 2014, Susan had sold $500,000 of Freshly Picked moccasins in that year alone, prior to her appearance on Shark Tank.

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