SEASON 10 EPISODE 13
all-natural, preservative-free, vegetable and fruit baby foods
$275,000 for 5%
What is Fresh Bellies?
Fresh Bellies is an innovative approach to baby and toddler food — all vegetables, no sugar and no masking with fruit flavors. This company aims to train toddler’s palate’s to enjoy healthy, wholesome vegetables with herbs and spices instead of sugary sweet baby food found elsewhere. In teaching babies and toddlers that vegetables are tasty without sugar, Fresh Bellies aims to help them grow into adults who choose veggies consciously.
Who Founded Fresh Bellies?
Founder and CEO Saskia Sorrosa got her education at The George Washington University, graduating young and immediately entering the workforce at the age of 20. She worked her way up the ranks of Burson-Marsteller Miami, a PR firm, before pivoting her career to focus on her family. She currently manages both her career and her family, operating as the current CEO of Fresh Bellies.
Sorrosa was inspired to develop Fresh Bellies by the childhood obesity epidemic in the United States. She wanted to create a product and company that would help teach children to enjoy healthy food early, rather than trying to fix bad habits later in life.
Fresh Bellies makes sure that their food is wholesome and healthy by using natural ingredients and savory rather than sweet flavors, helping kids learn to enjoy healthy food early in life.
After she incorporated the business, rented commercial culinary space, and began creating product, she realized that additional funding was necessary. This ultimately led to her pitching Fresh Bellies to the Sharks, who invested in her startup, which enjoys continued success today.