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  1. If they were more focused on selling this to the parents (saftey) as a way to stop the kids from complaining about wearing the helmet I think it would have gone better.

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  2. I don’t buy the whole, “as long as the kid wears a helmet, the parent doesn’t care”, because they will care about the price tag. Parents will not pay for a helmet accessory for the kid that costs as much as the helmet without a reason. Marketing is tough when the target customer (the parent) isn’t the target user (the kid).

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